I guess I need to explain further and it will be a lecture in a Marketing 501 in some MBA class: Did you know Huawei was the first Telcom to come up with 5G phones about two year ago, before anyone else? Outside of a few, NO! The world doesn't know it. The world doesn't know the Chinese have specialty brands selling for IPhone prices either! Pakistan is essentially a Chinese consumer for about 90% of our product imports, and we probably see just a handful of Chinese products on the media. While we do see American / EU brands, such as Lays, Pepsi, Coke, Cadbury Chocolates (Dairy Milk), Garnier, Loreal, Johnson & Johnson, Nestle, McDonald's, Pizzza Hut, Carrfour, etc.
Marketing medium: There is a language barrier, English is the language of the world, Chinese isn't. Marketing is ONLY done to connect with your customer in the language that they understand "intimately" to make a sale, period. Chinese / Japanese / Taiwanese / Asian traditional marketing focuses on "cultural" aspects. While the West focuses on "user trends" and slices the target audience data in more than 2 dozen ways to effectively connect with all potential users. You know WHO has broken that cultural marketing trend in Asia? The KOREANS!!! They have adopted Western style user driven marketing, check out their brands everywhere including auto brands across the globe including Pakistan. The Middle East generates billions of dollars revenue yearly for Western products, from Cheese, Honey, Construction, Bridge / Roads to Fighter Jets and Tanks! All West with targeted marketing.
There are no Chinese big ticket items (JFT, J-10C, or otherwise) that other nations outside of Pakistan / Bangladesh / Iran and a few others think are "worthy" and "capable" of spending billion $$ on. Is it true? No, I think the Chinese have started to churn out some capable products. Where is the gap? Marketing!
Add "perception" of your target users and TRUST!! "Perception is reality" so barebones: EU / US defense equipment is battle and time tested for now a century (since WWII). So, using that perception, an EU or American team with a few blondes and a few men speaking English educating clients about a defense product (JFT / J-10C) will SURELY bring in more results than another team with a few Chinese females and male doing the same in English. Period. If you'd deny it, I suggest you find employment with an American / EU brand that usually have a multibillion dollar budget (more than Pakistan's total defense budget for big corporations like Apple, IBM, Pepsi, GM, etc) and expand your horizons.