sancho
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Question is, in the history of fighter exports it is pertinent that some local usage be demonstrated first before exports are undertaken.
Of course, but that is dealt by the order and coming induction of 40 x MK1s into IAF, the only difference would be the weapon pack and partially some avionics (data links for example).
Exactly, "only" modernisation contracts, where they have to compete with US, European or other foreign countries (see IAF, SPICE vs AASM, Python V vs ASRAAM, Iris-T, MICA, AIM9). If they can sell Israeli avionics and weapons as a packag with new fighters instead, the ammount of their sales will be higher and have more potential for later follow orders or simpler upgrades, where they won't have to compete with others necessarily.The Israelis just got off modernization contracts
If the US wouldn't had blocked the Israeli aero industry, they would sell fighters on export markets and get benefits out of it, LCA actually gets them a way around that.
Middle eastern clients would back off due to Israel which leaves just places in the far east. The Central Asian states are very Russian bound as well. So the market sector really needs further exploration before committing to export.
The middle eastern market is a low chance market for low cost fighters like LCA or JF17, since these countries can afford way better, the only question was, can they get it. Today when they can get F15SAs, F16s B60s, Rafales, or EFs, they don't need light class 4th gen fighters anymore.
Instead there are a lot of countries that used F16s and Mig 21s in the past, infact any smaller western countries (especially some of the ex eastblock countries in Europe), that don't want to go for Russian, but can't afford European fighters other than the Gripen, could be aimed. Keep in mind that the F16 is going out of production soon, so only Gripen (which doesn't have the C/D in production anymore) would be a contender in the light to medium class. Asian and South American countries are on the list as well, Vietnam as you pointed out, which even can remain with Russian weapons, since they will be integrated for IAF's use anyway (R73 and most likely Kh35), but I don't see why Israel should deny them weapons, nor why they wouldn't go for them if they can afford them. The remaining Russian weapons can still be used with their Flankers.
The point is, the market of an Indo-Israeli LCA MK1 can aim on, is different than a JF17 or J10 could aim on, since they can't reach most F16s customers for political reasons and the advantages of marketing we could have with Israeli political or industrial back up, would be a huge advantage, since LCA otherwise would only be seen as any other South Asian product, low cost / low quality, so it would be a big PR boost too.