Mahindra axe
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Mahindra Axe - CV Version whereis?
M&M should scale up and go into 'low-cost' mode with older models.
Sadly, M&M is doing exactly opposite by phasing out perfectly ok ppl.' s machines like Major (old avatar of the Thar here, see pic bleow), Commander (Strectch version, widely popular in rural India for Newspaper, Gas Cylinder delivery etc.).
I guess M&M's idea is to build on it's solid reputation and scale up prices mid-way between 2-hand market and foreign brands. Haram-khor bc-mc's, saale.
Otherwise, this would be the ideal platform to revert back to 100's of low-cost, bare-bones M&M platforms (chasis) and let 'body-builders' do the rest. M&M has the scale, pedigree and resources to go for the 'bottom-of-the-pyramid ' market with said mass models. With scale, say 1 Million, Rs 1 lakh ( lakhtakiya jeep
) chassis sold, they can use the home advantage to take over the Global bottom-of-the-pyramid market too.
Otherwise, this is funny, M&M will be catering their shimmied up WW II surplus and legacy knock-offs to higher-class urban segment in India, while foreign Co.'s, GM-Wuling, Piaggio, Ford etc. target the bottom market. Same-same 'bottom-of- the- market scheme going on re: Tata with their Ace & Ace Variants, Atul Auto, Bajaj, Ashok, HM, Premier Auto (of Padmini Fiat fame) etc.
M&M pursuing a**-backward strategy. Diluting natural 1'st mover advantage re: home market. Silly, no?
1 gud thing, production is full-on re: M and M electric Reva nxg. (Pic. below) The slick car costs less 3.5 lakh (~ Euro 5000), and @ least in EU, gets a ... hehe ... 'Green' discount/rebate of ~ Euro 5000.