Paksanity
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@Bilal Khan 777
I have a feeling that PAF has a thing or two to learn about marketing. If I was to suggest measures for making block III an export success, it would go something like this.
PAF must chalk out a clear path to what Block 3 would include dictated by three factors alone. There is no need to deviate or interfere with program every now and then once you understand these factors. I write them in order of priority, explain them and then suggest how to go about them.
1. What PAF wants its own fleet to look like. This solely depends on threats it will face and the tasks it will be assigned to do.
2. What layman public and politicians of importing countries want to see on their fighter (not what their Air force requires).
3. What these fighters will actually be used for in the export country.
This leads essentially to an aircraft which is customizable as per user requirements. How it should play out then?
For first objective, it is clear that PAF needs as advanced version of JFT as it can get and afford. It should have AESA and IRST both along with a single chin station for a targeting or jamming pod. It must also incorporate datalink as well as self protection suite. Now that brings costs exponentially higher if you throw in all the goodies. Therefore PAF should develop only few copies of that with option available in all. Those few (perhaps a single unit worth 18 aircraft) will serve as technology demonstrators or proof of concept to export parties. The showroom stuff you know. All shiny and awesome looking! That brings me to second factor.
Fighter aircraft are pride of a nation. Some paint them on back of truck, some boast about them on internet and some troll simply showing their specs and pictures. PAF needs to understand this phenomenon. No nation however small or deficient in budget wants to know their fighter is inferior. Politician releasing the money also has to look good to its public. Therefore JFT must offer advanced capabilities and possible upgrades. We all know they won't be top of the line given the space and cost of the fighter but there must be an option to integrate at delivery or later in mid life. A small AESA, limited range IRST, just the possibility of a small low power jammer and you have hit the right nerve by giving people a reason to boast around to their neighboring countries. Those who have the money will pay for it at the purchase. Others will leave the option open and will constantly be asked by their people to avail the option, you know just so they get the bragging rights. If PAF wants to sell, they have to work in this direction.
Now the last part. It is where JFT has to perform in real world. You are spot on about guided rockets and SDB. Let's not kid ourselves about who are going to be potential buyers. These will be smaller nations with limited budgets fighting insurgency. There will be corrupt politicians or military dictators ruling them and they want their regime secured. Countries like Myanmar, Yemen, Iraq, Nigeria etc etc. They don't need AESA , BVRs, datalink, jammers etc. They need capability to hit ground targets accurately, day and night in all weathers that too on a budget. Targeting pods, guided bombs and rockets is the name of the game here. Some countries might even want to skip Radar, BVR, IRST and all that air to air stuff in order to keep costs down. They should have that option. What about reconnaissance pods? These countries need'em to fight insurgency. Give them that option and they will buy. When they have more money they will ask for other goodies to be integrated too. Again good business for us.
Seeds of all these will be sown in the version PAF builds for itself. Once you have got that right, you open the buffet for export nations. Come choose your package depending your needs and depth of pocket and we will deliver you. That would be an export success I believe. My 2cents there if they are any worth.
I have a feeling that PAF has a thing or two to learn about marketing. If I was to suggest measures for making block III an export success, it would go something like this.
PAF must chalk out a clear path to what Block 3 would include dictated by three factors alone. There is no need to deviate or interfere with program every now and then once you understand these factors. I write them in order of priority, explain them and then suggest how to go about them.
1. What PAF wants its own fleet to look like. This solely depends on threats it will face and the tasks it will be assigned to do.
2. What layman public and politicians of importing countries want to see on their fighter (not what their Air force requires).
3. What these fighters will actually be used for in the export country.
This leads essentially to an aircraft which is customizable as per user requirements. How it should play out then?
For first objective, it is clear that PAF needs as advanced version of JFT as it can get and afford. It should have AESA and IRST both along with a single chin station for a targeting or jamming pod. It must also incorporate datalink as well as self protection suite. Now that brings costs exponentially higher if you throw in all the goodies. Therefore PAF should develop only few copies of that with option available in all. Those few (perhaps a single unit worth 18 aircraft) will serve as technology demonstrators or proof of concept to export parties. The showroom stuff you know. All shiny and awesome looking! That brings me to second factor.
Fighter aircraft are pride of a nation. Some paint them on back of truck, some boast about them on internet and some troll simply showing their specs and pictures. PAF needs to understand this phenomenon. No nation however small or deficient in budget wants to know their fighter is inferior. Politician releasing the money also has to look good to its public. Therefore JFT must offer advanced capabilities and possible upgrades. We all know they won't be top of the line given the space and cost of the fighter but there must be an option to integrate at delivery or later in mid life. A small AESA, limited range IRST, just the possibility of a small low power jammer and you have hit the right nerve by giving people a reason to boast around to their neighboring countries. Those who have the money will pay for it at the purchase. Others will leave the option open and will constantly be asked by their people to avail the option, you know just so they get the bragging rights. If PAF wants to sell, they have to work in this direction.
Now the last part. It is where JFT has to perform in real world. You are spot on about guided rockets and SDB. Let's not kid ourselves about who are going to be potential buyers. These will be smaller nations with limited budgets fighting insurgency. There will be corrupt politicians or military dictators ruling them and they want their regime secured. Countries like Myanmar, Yemen, Iraq, Nigeria etc etc. They don't need AESA , BVRs, datalink, jammers etc. They need capability to hit ground targets accurately, day and night in all weathers that too on a budget. Targeting pods, guided bombs and rockets is the name of the game here. Some countries might even want to skip Radar, BVR, IRST and all that air to air stuff in order to keep costs down. They should have that option. What about reconnaissance pods? These countries need'em to fight insurgency. Give them that option and they will buy. When they have more money they will ask for other goodies to be integrated too. Again good business for us.
Seeds of all these will be sown in the version PAF builds for itself. Once you have got that right, you open the buffet for export nations. Come choose your package depending your needs and depth of pocket and we will deliver you. That would be an export success I believe. My 2cents there if they are any worth.