When someone attacks you on an emotional bases or invokes emotions in you through his attacks the trick is to not get emotional. Only then will you comprehensively and systematically rip their strategy apart.
Emotions are irrelevant to what I am talking about. I am saying if Europeans are trying to form a narrative for Muslims, then the Muslims are coming up with a counter narrative. It is a battle of narratives, ideas, information. Etc. if we let the opponent have a free hand in the battle field then they would win., so it makes sense to at a least defend and show resistance, or better be offensive yourself.
PS: by offensive, I mean in tactical sense.