With African market in the eye, JF-17 Thunder to roll in Morocco Air Show.

[HRK]

JF-17 presentation in Marrakech Airshow 2016

 

[Tipu7]

The day Pakistan stop mentioning Jf17 as "Cheap" air craft, the day it will hit the market.

Our marketing revolve around words "capable aircraft with one third of price of other modern jets"

It sends very bad impression.
Make it bit better, like

"An Aircraft which has complete answer to your quantity issue and it can full fill your quality issue on special demands"

Make minds of customer to think that Jf17 is not a cheap product, but a flexible product for your flexible demands.

JF-17 presentation in Marrakech Airshow 2016

View attachment 303754 View attachment 303755

 

[HRK]

The day Pakistan stop mentioning Jf17 as "Cheap" air craft, the day it will hit the market.

Our marketing revolve around words "capable aircraft with one third of price of other modern jets"

It sends very bad impression.
Make it bit better, like

"An Aircraft which has complete answer to your quantity issue and it can full fill your quality issue on special demands"

Make minds of customer to think that Jf17 is not a cheap product, but a flexible product for your flexible demands.

They need to change the slogan

COST EFFECTIVE SOLUTION for MODERN day Air Force

 

[Tipu7]

COST EFFECTIVE SOLUTION for MODERN day Air Force

''Strong commitment and Flexibility of option is Expensive, unless you get Thunder for Your Air force''



or

''Jf17 Thunder. A Flexible approach for your strong commitment''

 

[Quwa]

They need to change the slogan

COST EFFECTIVE SOLUTION for MODERN day Air Force

The PAF's current marketing angle:"It is cheap. It is good. You can't get F-16, so get this. " When I was a kid and was to get a toy, my dad had a penchant for running into PAF-like sales people. Let's say, I have no love for such sales tactics.

 

[Spectre]

Advanced Multi Mission Aircraft. Keep it short and simple.

 

[PakEye]

N

The day Pakistan stop mentioning Jf17 as "Cheap" air craft, the day it will hit the market.

Our marketing revolve around words "capable aircraft with one third of price of other modern jets"

It sends very bad impression.
Make it bit better, like

"An Aircraft which has complete answer to your quantity issue and it can full fill your quality issue on special demands"

Make minds of customer to think that Jf17 is not a cheap product, but a flexible product for your flexible demands.

Need to market "JF-17 Thunder" as SAAB marketing "GreepanNG "

 

[risingsinga]

Pakistan needs to improve its sales pitch....Do not market is a cheap option....rather market as a platform that is upgradeable with latest EM/ECM/EW, reliable and a platform that can be customised to and optimised for the particular needs of the customer so it will be different than any other JF-17 flying out there.

 

[Manticore]

 

[Manticore]

 

[Bratva]

I'm very curious to know where is AC Khalid Mehmood and why he was removed from Marketing team of JF-17.

 

[HRK]

I'm very curious to know where is AC Khalid Mehmood and why he was removed from Marketing team of JF-17.

I think he had completed his tenure .... If am not wrong

 

[AZADPAKISTAN2009]

I think the Marketing Company has to be hired for this , "Affordable" plane thing has to go the focus should be on the Lethal capabilities of the plane not it's affordability

• Radar
• Range of Weapons
  
• Ease of flying
  
• Agility of plane

I think the work that is done by Marketing Company or Agency for promotion of an item in such events is far more greater then perhaps a military person (even with greatest intent)

• We live in the Age of LCD / HD TV our marketing team could not take 70 inch HD TV for presentation?
  
• Why they could not show the HD marketing video ?

Horrible stand by the way (Lack of decorative material and Presentation)

Airforce /KAMRA need to spend 1.5 to 2 Million on creating the "Presentation" on modern standards

If you are selling a plane in 25 Million -35 Million range your display booth should have a professional "CUSTOM" look to it that is where a professional Marketing Team comes in who design these "Units" for key events so your product Stands out

Turkish weapon companies get this aspect as they are in Europe


TURKEY

Just compare the "Presentation" element

This is the Area where Pakistani Defense Sector just lacks behind !! Tremendously

The booth should be SCREAMING Pakistani Flag + KAMRA Aeronutics, with a futuristic display with LCD 55 Inch Displaying JF17 thunder Flying over missions , doing acrobatic moves

There should be 3 LCD (55 inch)

1 LCD:
Showing plane flying performing Acrobatic moves , Firing Missiles, Showing Avionics , after burners , take off on runway

2 LCD: Showing plane in Air refueling role, flying in formation with 10 JF17 thunder

3 LCD : Showing KAMRA aeronautics centre of Engineering

4 Model of the SD-10 missile


Like you can't go to Military sales event , with no Professional Marketing Team Backing you up


This looks like a classroom and grade 5 science project presentation

Another booth in UAE (Uses Model + LCD) And a Super large screen in bottom showing helicopter in action high quality MoVIE

Both Name should be "KAMRA Aeronautics, PAKISTAN" because the complex is just a building in Pakistan.

If you are KAMRA AERONAUTICAL COMPLEX
You proudly do every thing imaginable you have product actively used in militaries of world

• K-8 (500+ units flying in world) , Put sherdil demo HD video on LCD if possible
  
• JF-17 Thunder (66+ planes Active in world's top 10 Airforce)
  
• BURAQ UAV
  
• Plane Rebuilt Factory (Engineering Department) : Certified 180+ planes rebuilt
  
• Avionics Factory
  
• Electronics Component Manufacturing
• Radar Manufacturing / Installation & Maintenance etc

JF-17 is the latest from KAMRA, is the Latest Greatest Fighter Jet out of KAMRA
Motto: 4.5 Generation plane loaded with latest Technology Bigger bang for your dollar

• Large Model of JF-17 Thunder
  
• 2 Large LCDs 55 inch (One showing Thunder / One showing KAMRA Engineering)

PS: HIre 1-2 Ladies (18-24) for PR duties at booth

Where is the Professional Presentation in International Event ?

 

[MastanKhan]

The PAF's current marketing angle:"It is cheap. It is good. You can't get F-16, so get this. " When I was a kid and was to get a toy, my dad had a penchant for running into PAF-like sales people. Let's say, I have no love for such sales tactics.

Hi,

And now the rest of the world is saying---you ain't getting the F16's either---so why don't you get some JF17's yourself.

 

[Dalit]

I think the Marketing Company has to be hired for this , "Affordable" plane thing has to go the focus should be on the Lethal capabilities of the plane not it's affordability

• Radar
• Range of Weapons
  
• Ease of flying
  
• Agility of plane

I think the work that is done by Marketing Company or Agency for promotion of an item in such events is far more greater then perhaps a military person (even with greatest intent)

• We live in the Age of LCD / HD TV our marketing team could not take 70 inch HD TV for presentation?
  
• Why they could not show the HD marketing video ?

Horrible stand by the way (Lack of decorative material and Presentation)

Airforce /KAMRA need to spend 1.5 to 2 Million on creating the "Presentation" on modern standards

If you are selling a plane in 25 Million -35 Million range your display booth should have a professional "CUSTOM" look to it that is where a professional Marketing Team comes in who design these "Units" for key events so your product Stands out

Turkish weapon companies get this aspect as they are in Europe


TURKEY

Just compare the "Presentation" element

This is the Area where Pakistani Defense Sector just lacks behind !! Tremendously

The booth should be SCREAMING Pakistani Flag + KAMRA Aeronutics, with a futuristic display with LCD 55 Inch Displaying JF17 thunder Flying over missions , doing acrobatic moves

There should be 3 LCD (55 inch)

1 LCD:
Showing plane flying performing Acrobatic moves , Firing Missiles, Showing Avionics , after burners , take off on runway

2 LCD: Showing plane in Air refueling role, flying in formation with 10 JF17 thunder

3 LCD : Showing KAMRA aeronautics centre of Engineering

4 Model of the SD-10 missile


Like you can't go to Military sales event , with no Professional Marketing Team Backing you up


This looks like a classroom and grade 5 science project presentation

Another booth in UAE (Uses Model + LCD) And a Super large screen in bottom showing helicopter in action high quality MoVIE

Both Name should be "KAMRA Aeronautics, PAKISTAN" because the complex is just a building in Pakistan.

If you are KAMRA AERONAUTICAL COMPLEX
You proudly do every thing imaginable you have product actively used in militaries of world

• K-8 (500+ units flying in world) , Put sherdil demo HD video on LCD if possible
  
• JF-17 Thunder (66+ planes Active in world's top 10 Airforce)
  
• BURAQ UAV
  
• Plane Rebuilt Factory (Engineering Department) : Certified 180+ planes rebuilt
  
• Avionics Factory
  
• Electronics Component Manufacturing
• Radar Manufacturing / Installation & Maintenance etc

JF-17 is the latest from KAMRA, is the Latest Greatest Fighter Jet out of KAMRA
Motto: 4.5 Generation plane loaded with latest Technology Bigger bang for your dollar

• Large Model of JF-17 Thunder
  
• 2 Large LCDs 55 inch (One showing Thunder / One showing KAMRA Engineering)

PS: HIre 1-2 Ladies (18-24) for PR duties at booth

Where is the Professional Presentation in International Event ?

Excellent points you have raised. We have an excellent product which can cater to the needs of many markets. We need to sell it professionally. Marketing is nowadays half the job. The presentation matters a whole lot. It provides the consumer confidence in the end product. I must say by looking at the banners that the slogans and visuals need drastic improvement. One of the banners has wrinkles all over it whilst people are looking at it during a presentation. The lack of colorful lighting effects, good looking mockups, plasma TV screens etc. at the stand is criminal. I would go one step further as far HD content is concerned. Get 4K content on displays. That shouldn't be a difficult job at all when you're selling planes worth tens of millions. This is not a job for retired generals or a kid who just graduated from high school. You need proper professionals. KAMRA should initially focus on hiring professionals and then schooling and properly educating its own staff for this job. The stand currenty looks like an Office 97 presentation. You can have an F-22, but if you sell it like tomatoes at a grocery store it won't do much good.