People dont go reading newspaper anymore in USA right ?
All has gone online. Even specialized newspaper which is only circulated within industry like mining, ports, etc have gone online as well (Indonesia example)
Printing is actually expensive, getting online can save lot of money. As I have stated before, better play small first unless it is backed by rich entrepreneur. If you want to start your own media company, basically you can just use Youtube and invite interesting/important people with interesting discussion, I see Pakistani YT channel that do it as frequently mentioned by
@_NOBODY_ . Small online media even can use cheap website template provided by many website template providers.
Talking about USA media industry as you have mentioned, many media in USA is actually based on city, these are the ones that I speculate will be hard to survive during this print-online transition period. National and international media who report national and international news IMO will be able to survive due to its very large readership/viewer. Getting them online will help their international coverage (read: international market penetration) while reducing the printing and distribution cost exponentially.
Online subscriber I would say will likely be growing. Media like Asian Times (Hongkong), The Star (Malaysia), The Strait Times (Singapore), Jakarta Globe (Indonesia) etc dont even ask for subscribers and can be accessed freely and basically rely on Ads.
The Strait Times has good Ads tool, I mean when you click on the one specific news there you will see large Ads first before we can read the news.