Brainsucker
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But that's not what I'm saying. What I said was because Tencent owns games like LoL with minimum China contents, they're more likely to attract Westerners to the Tencent brand. And boom pretty soon all those Westerners are exposed to Tencent related contents like Chinese dramas. I kid u not Weiwuxian is now as popular as Pokemon or Naruto in the West because of companies like Tencent. China soft power building up slowly and steadily.
Yes, now there are a lot of people read Chinese xianxia genre craps. That's including me, to an extend that I buy many Xian Xia genre Chinese PC Game. Like Amazing cultivation Simulator, Tale of Wuxia, Tale of Immortal, Scroll of Taiwu.