They are only Pro Power and Pro Money, but SS and MNS did carry the "hindutva" card after the "Marati Manus" card failed them.
But for Mumbai elections, they are back to playing the "Marathi Manus" (son of the soil) card since not many Marathi's are jains. This "show" was for the consumption of the local marathi's and to come across as "macho" a.k.a "56 inch chest"
Jains are usually Rich and Prosperous, Local Marathi's who vote for MNS and SS are Not. The Middle class vote BJP.
So guess who this whole drama was for.
Jealous Resentment is a powerful decider.