My first car was Ford, Ford kuga. The quality is very good. I have used it for 6 years and my wife has used it for 2 years, a total of 8 years. It has not had any serious faults.
Ford's biggest problem is that they have been unable to reduce production costs, so its price can't compete with Chinese cars and Korean cars. What Ford needs most now is a low-cost production base, not a potential market.
If prices continue to lack competitiveness, Ford may not have time to wait for the new market to mature.