AgNoStiC MuSliM
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So, I think some top experts should sit down and develop a strategy on how to keep a balance.
I think that even with a heavy 'Buy Pakistani' campaign, there will be a balance.
While many people might be convinced through 'Buy Pakistani', many others will continue to go for imported products due to price, perceptions of quality, status etc.
So in the end, as long as the government does not impose excessive restrictions on imports, a balance will remain.
But I also agree with another poster that Pakistani companies need to understand their domestic consumers a little better, and realize that their lower standards and slow upgrading of facilities are resulting in a loss of market share to imports.
Its not as if Pakistani manufacturers cannot produce quality goods - most items manufactured for export tend to be of exceptional quality - it is that they apply different standards for products they sell in Pakistan vs export, and with a growing and informed middle class, the quality offered domestically needs to be closer to that of the exports.
Producing lower end products (for which there is a market as well) can still be accomplished through multiple branding.
Of course, all of this ignores the impact of infrastructural bottlenecks on the industry, especially the current power shortage, about which the industry and consumers can do little.
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