Walton TV records 10 times higher export in 2020 amid pandemic

[Indos]

world

Okay and Indonesia TV brand export to the world as well, around 52 countries to be exact, but Japanese/Korean still has better brands and dominate high end global TV market.

Polytron ekspor ke 52 Negara

www.alinea.id

 

[SpaceMan18]

Okay and Indonesia TV brand export to the world as well, around 52 countries to be exact but Japanese/Korean still has better brands and dominate high end global TV market.

Polytron ekspor ke 52 Negara

www.alinea.id

Cause I guess people trust the Japanese and Koreans more lol , or maybe Bangladesh and Indonesia has to innovate and market well to actually beat Japan or Korea.

 

[Indos]

Cause I guess people trust the Japanese and Koreans more lol , or maybe Bangladesh and Indonesia has to innovate and market well to actually beat Japan or Korea.

In my opinion Polytron TV is similar in quality compared to Japanese/Korean ones. Actually they have gotten good market share in Indonesia for their electronics product. The company has been there since long time ago and the TV that I used for the first time in my life was Politron TV and we used the TV for quite long time even until I reach junior high school the TV was still used. They already have R& D department since 1982 and can make 10 new products every year (you can see on the link about the information).

The company never enter low end electronic products like making fans and others, they try to stay at high end product to keep and raise their brand image in the country and abroad. We also have another electronics company who focus on low end products (Maspion) and compete with Chinese made products in our domestic market. Some focus only on computer (Zyrex, Axioo) and handphone (advand, mito, evercoss) while others like state owned ones and some private owned ones focus on corporate (industrial) and defense products market.

In my opinion, in order to make Polytron get better export penetration, Indonesia should improve their national brand so that people outside Indonesia believe that we can make good quality products as well. Consumer market is different with corporate markets, consumer tend to rely more on brand image while corporate market (B2B) is still willing to get products from third world countries if the quality is also good.

This is why KFX/IFX program is important for Indonesia, not only for our aerospace industry but for greater impact as the world would see Indonesia as one of the country that is trusted by Korean to develop 5 generation fighter together.

Indonesia has set up 5 priorities industries to grow our industry and export figure, and electronics industry is one of them.

 

[SpaceMan18]

In my opinion Polytron TV is similar in quality compared to Japanese/Korean ones. Actually they have gotten good market share in Indonesia for their electronics product. The company has been there since long time ago and the TV that I used for the first time in my life was Politron TV and we used the TV for quite long time even until I reach junior high school the TV was still used. They already have R& D department since 1982 and can make 10 new products every year (you can see on the link about the information).

The company never enter low end electronic products like making fans and others, they try to stay at high end electronic product to keep and raise their brand image in the country and abroad. We also have another electronics company who focus on low end products (Maspion) and compete with Chinese made products in our domestic market. Some focus only on computer (Zyrex, Axioo) and handphone (advand, mito, evercoss) while others like state owned ones and some private owned ones focus on corporate and defense products market.

In my opinion, in order to make Polytron get better export penetration, Indonesia should improve their national brand so that people outside Indonesia believe that we can make good quality products as well. Consumer market is different with corporate markets, consumer tend to rely more on brand image while corporate market (B2B) is still willing to get products from third world countries if the quality is also good.

This is why KFX/IFX program is important for Indonesia, not only for our aerospace industry but for greater impact as the world would see Indonesia as one of the country that is trusted by Korean to develop 5 generation fighter together.

Indonesia has set up 5 priorities industries to grow our industry and export figure, and electronics industry is one of them.

Sounds great and hopefully Polytron and Walton becomes future tech giants , at least Indonesia is working on a 5th gen fighter unlike Bangladesh who's still making claims on buying a 4th gen fighter.

 

[Indos]

Sounds great and hopefully Polytron and Walton becomes future tech giants , at least Indonesia is working on a 5th gen fighter unlike Bangladesh who's still making claims on buying a 4th gen fighter.

Yup both are National companies with their own Brands. I hope both companies can perform well in their respective domestic market and also for global market.

I also hope other Indonesian electronics companies can follow Polytron success story, but if they can perform good in our own market, it is IMO already enough for the next 5-10 years. After that, if they can manage to compete with Chinese products (laptop, handphone) in our domestic market, they should go global as well, following Polytron footsteps.

 

[UKBengali]

Sadly yeah , Walton needs more money from the government for R&D to actually get out there and be a major player.

But maybe they will grow in the future , even though Bangladesh isn't know for funding things properly.

Walton is a private company and so the government should not be pumping money into it.

What the government should and is doing is to create the environment for companies like Walton to flourish.

Walton has a large, in terms of population, home market which is getting relatively more prosperous every year in order to grow it's revenue stream and R&D spending.

The company is on the right track and we shall hopefully see it starting to build it's brand power in the latter half of this decade.

 

[313ghazi]

Long may it continue. Developing brands should target the Asian and African markets where your own products sell at a low price.

 

[UKBengali]

Long may it continue. Developing brands should target the Asian and African markets where your own products sell at a low price.

Walton started with the home BD market, then into the low and middle income countries under it's own brand and now selling TVs and smartphones to developed countries through OEMs. Over time the idea is to build it's own brand power that it will sell under it's own name all over the world but that could take 1-2 decades from now.

It seems to be following a long term plan and looks like it is working up to now.

The most important thing is to keep the quality of it's products high in order to gain and retain consumer confidence

 

[SpaceMan18]

Walton is a private company and so the government should not be pumping money into it.

What the government should and is doing is to create the environment for companies like Walton to flourish.

Walton has a large, in terms of population, home market which is getting relatively more prosperous every year in order to grow it's revenue stream and R&D spending.

The company is on the right track and we shall hopefully see it starting to build it's brand power in the latter half of this decade.

Um the U.S gives loans or helps their own private companies , why can't we ? Companies like SpaceX or Lockheed Martin grew cause of direct or indirect government help. But yeah the government should make an ecosystem where small startups can flourish.

But listen here you can see Big Tech controlling politics in America , Hasina doesn't want to make a mistake in helping companies grow too big or else her power might come to an end.

 

[UKBengali]

Um the U.S gives loans or helps their own private companies , why can't we ? Companies like SpaceX or Lockheed Martin grew cause of direct or indirect government help. But yeah the government should make an ecosystem where small startups can flourish.

But listen here you can see Big Tech controlling politics in America , Hasina doesn't want to make a mistake in helping companies grow too big or else her power might come to an end.

That is because there was an urgent need for US to invest in it's defence and space industries and the US is a very rich country with ample spare cash which BD does not have.

BD government over the last decade has created very favourable conditions for companies like Walton to flourish and that is with tax/duty incentives to encourage local manufacturing and keeping a good GDP growth rate to allow the companies to expand their revenues in the home market.

The best thing that BD government can do for Walton is to keep GDP growth high as having 165 million consumers that can afford to buy it's products will allow it to become a multi-billion dollar company just from domestic sales.

 

[Bilal9]

Currently Walton does not have the brand power to sell under it's own name.

It is selling to OEMs, who are selling under their own names, but this could change in the future if it can build up it's own brand power.

This relies a lot on BD itself being seen as a modern hi-tech country like what Korea and Taiwan managed last century.

PS - Walton exports mobile phones to USA. Some of the mid-range smartphones sold in USA right now are Walton designed and manufactured phones.

@UKBengali bhai, they might be limited to being an OEM manufacturer for a while. Even Chinese manufacturers today and Japanese manufacturers fifty years ago were OEM makers.

In apparel, as well as electronics, it takes years and years to establish a trustable brand-name which is a household name.

Manufacturing is an entirely different skillset than marketing in specific markets, which needs investments in establishing marketing channels and wholesaler/dealer agreements. It is expensive and often an uphill battle.

For example in the 1950's the hottest name in TV's in US was Quasar, Zenith, Amana, Fisher, Admiral etc. before the Japanese brands got in. These brandnames were all made in USA and sold in specialty electronics stores, Walmart or BestBuy etc. did not exist back then. But they eventually died because made in Japan (later Taiwan) electronics were simple a lot cheaper, and often the same quality (or better).

In the UK I think you had Pye, English electric etc. which also died by the 1980's like the US brands above. For a time - Sanyo (who bought the Pye brand) was selling Pye branded TV's in the UK made in Singapore in the 1970s.

Akai, (as well as Sansui) which were Hi Fidelity Japanese audio brands back in the 70's, is now owned by a HK Conglomerate and uses the brand now to sell cheap TV's at Walmart. Walton could do the same.

Some of these brands were later revived by the OEM manufacturers in China, they did not want to offer a Chinese brand which was unproven. If TV's sell, then that's more than sufficient.

The analog TV broadcast systems were different too (NTSC in the US, PAL for UK and Bangladesh/Pakistan). For digital broadcasts Pakistan chose a different system than India. TVs sold in each country need to be tuned to digital broadcast systems for that country and offered menus and features for their taste. When Walton sold TV sets for Germany they did that.

Panasonic bought out Quasar TV Brand from Motorola in 1974 in the US after manufacturing TV's for them for at least two decades.

Quasar (brand) - Wikipedia

en.wikipedia.org

Now their value-price sets for lower rung market are made in China by Matsushita (Panasonic) owned factories. These are also sold at Walmart (43 inch sets for about $300).

https://www.walmart.com/ip/Quasar-Q43UST1M-43-Inch-Class-4K-UHD-Smart-LED-TV/316077105?wmlspartner=wlpa&selectedSellerId=0&adid=22222222222000000000&wmlspartner=wmtlabs&wl0=e&wl1=s&wl2=c&wl3=10352200394&wl4=pla-1103028060075&wl12=316077105_0&wl14=Quasar TV&veh=sem&msclkid=dbbc255e009b10607021455d62867cdb

Walton, similarly, needs to increase export volume by selling OEM TVs under large brands like Walmart and Target (US) until they can buy one of the dying brand-names in the US and revive it.

 

[UKBengali]

Walton, similarly, needs to increase export volume by selling OEM TVs under large brands like Walmart and Target (US) until they can buy one of the dying brand-names in the US and revive it.

That is exactly what Walton is doing by selling TVs in Europe and smartphones in the USA to OEMs.

Your idea of buying a dying brand and then selling using that label is a very good idea. Walton can insert its own name as a double barrel(Dying Brand - Walton) into the brand name and over time get rid of the other brand name completely like what Lenovo did with IBM.

Like I say, the most important thing is to focus on absolute quality as that would build consumer confidence in the brand and. Then it is just a matter of time become it gains a large market penetration in more developed markets of Europe and USA.

 

[SpaceMan18]

That is exactly what Walton is doing by selling TVs in Europe and smartphones in the USA to OEMs.

Your idea of buying a dying brand and then selling using that label is a very good idea. Walton can insert its own name as a double barrel(Dying Brand - Walton) into the brand name and over time get rid of the other brand name completely like what Lenovo did with IBM.

Like I say, the most important thing is to focus on absolute quality as that would build consumer confidence in the brand and. Then it is just a matter of time become it gains a large market penetration in more developed markets of Europe and USA.

Now the thing is can Walton market well ? Walton needs to innovate much more and stand out more which will be hard to do as Bangladesh's educations literally kills any room for innovation. Can Walton stand up against Samsung or LG and win ?

 

[UKBengali]

Now the thing is can Walton market well ? Walton needs to innovate much more and stand out more which will be hard to do as Bangladesh's educations literally kills any room for innovation. Can Walton stand up against Samsung or LG and win ?

That may have to wait another 10-15 years as Walton needs to grow it's revenue and R&D spending many fold.

Buying a dying brand and then investing in it will cost hundreds of millions if not billions of US dollars and so there is many years to go.

Walton won't compete full-on with the two Korean companies this decade in the higher end market but maybe next decade.

 

[SpaceMan18]

That may have to wait another 10-15 years as Walton needs to grow it's revenue and R&D spending many fold.

Buying a dying brand and then investing in it will cost hundreds of millions if not billions of US dollars and so there is many years to go.

Walton won't compete full-on with the two Korean companies this decade in the higher end market but maybe next decade.

Well if it will take 10-15 years , only God knows what Walton will go against then lol