Main Merit of Physiological war To Shatter you opponent Physiologically and break Support for govt in people.
Modi 2019 victory Makes story quite opposite
Basically you ask any Indian Even in Opposition He Will Agreed that PM Did great in Raising Escalation level By calling Airstrike Whether It failed or Succeeded
Its Set a New norm To Counter attack Calling the Pakistan-nuclear bluff
Good or bad But This is Politically Essential. If congress ever come to power It Will be New norm Where It has to Outscore BJP
It is Good or bad its another story
But Its clear India Is too eager To engage Pakistan Conventionally.
What It Will Lead To in future is a thing to observe