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Totally expected this, this year would be the best year for lollywood.
 
Revival of Cinema: 'Screening of Bollywood movies a temporary measure'​

ISLAMABAD: With major Pakistani productions few and far in between, screening of Indian movies in Pakistan have become a temporary guardian angel for the local cinema industry, Chairman Central Board of Film Censors (CBFC) said on Thursday.
“The decision to show Indian movie is only a temporary one and is taken to keep the cinemas functioning across the country while satisfactory steps are taken for the revival of local film industry,” said Barrister Shahnawaz Noon while talking to APP.
Pakistan’s film industry commonly known as “Lollywood” has been on a constant downward slide for the last 12 years, which has not only reduced the entertainment opportunities for movie lovers in the country but also caused losses to those associated with the profession.
Blaming previous government for neglecting the film industry, Noon said that the present government took all stakeholders on board and announced funds for various projects to revive and make it a competitive industry.
Besides funds for artists, technicians and other persons associated with film production, the government has approved the project of National Film Academy and Film Laboratory, establishment of four cinema houses in the federal capital, scholarships for studying subjects regarding film-making and reduction in additional taxes, he added.
The CBFC Chairman further said that the board comprising of old members was dissolved and new members were appointed to bring young talent forward, which will introduce new ideas for the benefit of the film industry in Pakistan.
He was of the view that Indian movies were screened only on temporary basis and the establishment of a film laboratory and funds announced by Prime Minister Yousaf Raza Gilani would help improve the standard of Lollywood films within six months.
Commenting on Pakistani artists working in Indian movies, he said “apart from filmmakers, it is also the responsibility of our artists to make every effort for the revival of their own industry instead of leaving it.”

Revival of Cinema: ‘Screening of Bollywood movies a temporary measure’ – The Express Tribune

some 'action' should speak instead this :bla: :bla:
 
I’m hopeful, that’s why I’m here: Naseeruddin Shah​

LAHORE:
At a time when almost every actor in Lollywood is trying to get work in Bollywood, an icon of Indian cinema says he couldn’t be happier that he has crossed borders to work in a Lollywood film.
One of the finest actors of Indian cinema Naseeruddin Shah is in the romantic city of Lahore these days to shoot for his Lollywood project Zinda Bhaag. “I came here a month ago for a week to practice my script and get familiar with the culture of Lahore. I came back to shoot for the film and my part wrapped up in five to six days,” Shah says.

Current venture

Shah, who was honoured with the Padma Bhushan award in 2003 for his acting prowess, says that his film’s script is very unique but relatable. “Zinda Bhaag is a film based on the subject of illegal immigration. This is a big problem in Pakistan and India because overpopulation and lack of opportunities makes people desperate to flee to supposedly greener pastures. There are people in this business who lure unemployed youth with false promises of money and luxury and send them abroad illegally. The subject of the film is very good and it deals with different issues that stem from the crime of illegal immigration,” the actor explains.

Talking about his role in the film, Shah shares, “I’m portraying the role of an agent who is involved in this crime. He has different illegal businesses and one of them is to give hope of a ‘dream life’ to youth and coaxes youngsters into giving him all their money. This is a film which is tailor-made for the Pakistani audience. It deals with the problems present in their society.”
Though Shah has worked in super hit film Khuda Ke Liye by Shoaib Mansoor in 2007, Zinda Bhaag will be his Pakistani-Punjabi film debut. “The film is both in Urdu and Punjabi but my dialogues are mostly in Punjabi. I came to Pakistan a month ago because I wanted to get a feel of the language before I start speaking it,” he elucidates.

Apart from Shah, all the actors working in Zinda Bhaag are new and have come from different areas surrounding Lahore. However, the experienced Indian actor practiced with his cast and crew and tried his level best to develop a rapport with them. He also gave training sessions to budding Pakistani actors and gave them tips on how to improve their acting during his last visit to Lahore.
Unfair stereotypes
When asked whether the film would be a commercial masala flick or a serious art film, Shah replies, “I don’t think it’s wise to divide films into these two broad categories. Every film is a commercial film as money is invested in its making. I consider film to be a mass-medium and I think the only two categories films should be divided in are good and bad. There are a lot of commercial films with a lot of dances and songs but are still considered good films, but on the other hand a lot of serious films leave a bad taste in the mouth so one can’t generalise commercial and art like that.”

Keep on believing

The veteran actor says that Pakistani film-makers are on the road to progress and that he is extremely hopeful about the future of Lollywood. “I am hopeful that’s why I am here. In India, many film-makers make films to earn money but every once in a while when I get approached by young film-makers, who dream big, I help them in whatever way I can,” he adds.
The film is directed by Meenu and Farjad and produced by Mazhar Zaidi. The shooting is in its last phase and will be completed within two weeks. The film is expected to release in 2013.

http://tribune.com.pk/story/359183/im-hopeful-thats-why-im-here-naseeruddin-shah/
 
Ishq Khuda may bring Lollywood back to life

LAHORE:
If there’s one person who can change the positioning of Lollywood and give the industry a new appeal, it has to be film-maker Shehzad Rafique. With hits like Mohabbatan Sachiyan and Salakhain on his directorial resume, Rafique is set to return with his much-awaited comeback film Ishq Khuda, which is scheduled for a global release this Eid.

Star-studded cast

With film stars like Shaan and industry legends like Syed Noor as his biggest supporters, the film-maker’s latest venture has once again roped in a multitude of artists and musical personalities. Ishq Khuda stars actors Ahsan Khan and Meera in the leading roles and features guest appearances from Shaan and Saima.

For Rafique, putting a star-studded cast was easy since actors like Khan, who are well-aware of the film-maker’s talents, needed little persuasion. Khan, who is popular for his acting on television serials, had previously turned his back on the film industry but changed his mind when Rafique offered him this opportunity. “I don’t normally act in films but there are very few people who can match the work done by Rafique,” said Khan.

Intriguing plot and theme

Written by Saleem Zuberi and Pervaiz Kaleem, the film is based on a love triangle between Khan, Meera and another actor yet to be revealed. Centred on the theme of Sufism, Khan explains that the film intends to show that when a person fails in the pursuit of worldly endeavours and passions, they start to question their reason for existence and start to struggle for a higher love.
Regarding the plot and cast, Rafique said, “It is based on the idea of Ishq Majazi (temporal love) and Ishq Haqeeqi (eternal love). I have always chosen the cast according to the requirements of the role. I think the chemistry between Ahsan and Meera will be exceptional.”

Acting debut

Moroccan artist Wiam Dahmani, who is popular in the Middle East, will be marking her acting debut with Ishq Khuda. Talking to the Pakistani media, Dahmani said, “I feel great to be in Pakistan. When the director approached me for the role, I immediately said yes.” Rafique said that the reason for his choice was that the debutant will add freshness to the silver screen and will open the gateway for other international artists to feature in Lollywood films.

Filming in Swat

Ishq Khuda is extensively shot in the war-torn and flood-affected region of Swat. Rafique, who had just returned from a shoot in Swat, also thanked the Pakistan Army and the people of Swat for their support during the filming process.
“As a director, I wanted to capture the beauty of the region through the camera. Pakistan is a unique and beautiful place and its people are tolerant and accepting of different ethnicities and religions,” said Rafique. “I think the education of Sufi concepts is important as it promotes tolerance and inter-faith harmony.”

Soundtrack

Musically, the film will follow the footsteps of Mohabbatan Sachiyan, which featured an array of acclaimed musicians and artists. Leading playback singer Shazia Manzoor, who had officially left the film industry 12 years ago after the decline of Urdu films and the increasingly lyrical vulgarity that accompanied Punjabi films, has agreed to lend her melodic voice to Ishq Khuda’s soundtrack.
Regarding the decline of the film industry and its impact on the music industry, Manzoor said, “While singers can go to India to record albums, the technicians and musicians cannot and those are the people who suffer in the long run. Therefore, quality films with great music are important for their survival.”

The film’s music has been composed by Wajahat Attray and lyrics have been penned by Riazur Rehman Saghar. Besides Manzoor, the soundtrack will also feature Sanam Marvi, Rahat Fateh Ali Khan and several other major artists.

Ishq Khuda may bring Lollywood back to life – The Express Tribune

This is that Moroccan actresses that supposed to be in the movie:

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Set your heart on Sher Dil

LAHORE:
Pakistani cinema has been struggling to hit a chord with the local audience for a long time. Film directors and producers have tried everything, from covering social evils to showing political corruption, to make the audience connect with their ‘reel’ treats. Another venture ready to test its value in the market is Sher Dil. It’s basically a Punjabi film that portrays the theme of ‘every man is a hero’ with a number of sub-plots weaved into the main plot.

Sher Dil shows the power struggle between politicians, police and journalists. Producer Haji Shera says that, “People look at politicians and see nothing but corruption and I feel it’s time to change the local mindset. In this film, the hero will not be a gujjar, rather it will be our local police.”

The film is also special in a way because it marks the comeback of director Iqbal Kashmiri who is known for his hit films during 70s and 80s. The director, whose films did not meet the same fate in the 80s and 90s, hopes to make a memorable comeback with Sher Dil and bring out the best of Pakistani Punjabi cinema.

The power of words

Shera explains that for the first time a Pakistani film utilises the skills of three scriptwriters, who have managed to make the script tighter. “One of our biggest issues has been that we have not given enough emphasis to scripts in Lollywood. I think it has taken away from what we can achieve as an industry,” says Shera, who has not confirmed the release date of the film.
Safe equation?

The film stars Shaan in the lead role as an honest Deputy Superintendent of Police (DSP) opposite Saima in the role of a woman police officer. The cast also includes Shafqat Cheema, who plays the role of a minister, Jahangir Jani as a minister’s spoiled child, Sila Hussain as a television correspondent and Zeeshan Sikander as the cameraman in the film.

The pairing of Saima and Shaan is one of the oldest and most done-to-death casting in recent times. At least three other major films namely Ishq Khuda, Sharika, and Ik Si Sher will include the same duo. When asked why they chose to cast the industry’s most common lead pair, Shera says that face value remains very important in the film industry to this date and the two are a perfect combination of looks and talent. “We needed a mature looking character to fit the role of a DSP so we chose Shaan. Saima, on the other hand, has the ability to bring depth to the character as well as face value.”

Staying away from the gangster culture

Actor Sila Hussain says she is excited about her role of a reporter in Sher Dil. “I deal with media on an everyday basis so for me, this role is very relatable,” says Hussain. “Media and reporters have been so involved in shaping issues and I like how this film aims to highlight this fact.”

Hussain seems positive about the film’s success since it is trying to bring something different to the big screen. She explains that Kashmiri was against the gangster culture shown in the film which is why he took a break from film-making. “He quit the industry for nine years due to this culture that had developed. And now that he is back, he tries to promote a different and honest culture in his films.”


Set your heart on Sher Dil – The Express Tribune
 
surprsing she's morroccan i would have never gussed she looks desi
 
SAAMPT: Film education 101

KARACHI:
With the Oscar coming home, around nine films already in the production and the trailer of Waar creating a stir, things seem to be finally picking pace for the Pakistani film industry. However in this new age of cinema, government and film institutions must also play an important role in imparting proper film education to potential film-makers because creative ventures can’t go far if they don’t have strong technological and financial backing.
Start from the scratch
“We need to halt the revival of cinema and start from scratch and that will only happen when the academia starts promoting this field,” says Daniyal Ali Khan, South Asian Academy of Motion Picture Arts and Television (SAAMPT).
Khan, who has been teaching film studies for around 10 years now, has been previously associated with Szabist’s Media Science department, Indus Valley School of Art and Architecture and National Academy of Performing Arts (Napa). He believes that the film departments in Pakistani universities need to follow the pattern of international film programmes to churn out well-informed film-makers.
“You can’t just offer a brief course on film and encourage the use of DSLRs and call it film education. Students should get hands-on experience on professional cameras and professional film formats such as 35 mm and 16 mm. Once the base is set, then may be later on in the course other formats can be introduced,” says Khan.
According to him, film should be introduced in the curriculum as a tool and technique. The dean, who was a film student himself at Columbia College Chicago, US, thinks that there is nothing wrong in buying camcorders and DSLRs as it helps in developing a student’s passion, however, craftsmanship and narrative finesse which comes from proper storyboarding and adept camera angles should not be overlooked. Khan believes that the most basic thing that decides whether a motion picture is good or bad is the crispness of storytelling. “Leave a camera with a monkey in a cage and he will find the button and eventually manage to capture something, but will it be a good film?”
Reaching dead end?
Khan believes that the aesthetic value of film shouldn’t be sacrificed at any cost and that is what the institutions need to keep their focus on, because apart from technique, it is the art of storytelling that matters. Drawing comparisons to the time when there were no institutions as such, Khan sees the emergence of new media schools and film departments as a beacon of hope, however what worries him is the teaching methodology and choice of faculty members.
He believes that no matter how experienced a certain industry professional is, if he is not educated in the field of film-making then, he shouldn’t be teaching film because what matters apart from knowledge and experience is the teaching methodology.
“The teacher should have a background in the relevant field that he or she is teaching. For example, you can’t get a graphic designer or a theatre major to teach film, you are being unjust to the craft itself,” says Khan.
The solution
Khan totally believes in the old adage ‘Jack of all trades, master of none’ and stresses that film and media schools should try to strengthen their students’ focus instead of stuffing too many irrelevant courses into the syllabus. “By specialising, I mean majors such as direction, scriptwriting, editing, cinematography and production should have regimented curriculum and one major should not overlap with the other because that just results in confusion and student learning courses that don’t help them later on.”
Khan also believes that Higher Education Commission (HEC) also has the most crucial role to play than anyone else. “HEC should build a committee comprising senior media practitioners and film-makers like Javed Jabbar to look after media and film education all over Pakistan. They should keep a check as to whether every institute is at par with the standard of the local industry,” he concludes.

SAAMPT: Film education 101 – The Express Tribune
 
song of film rangeen is released
 
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this is not a pakistani film ai cant find another thread for it but here is a really cool action short i saw and i think u all should to its really fun
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'Main Hun Shahid Afridi': Movie on Pakistani cricketer's life

Islamabad: The success of 'Chak De India' has inspired producers in Pakistan to make a movie based on the life of flamboyant Pakistani cricketer Shahid Afridi.

The movie titled "Main Hun Shahid Afridi" is being produced by noted Pakistani producers Humayun Saeed and Shahzad Nasib and more than 50 per cent of the film has already been shot.

Movies based on sports have gained much popularity in the sub-continent after the success of "Chak De! India", the Dawn newspaper reported.

Previously a UK-based filmmaker Faisal Aman Khan, made a movie based on the life of cricketer turned politician Imran Khan.

"Main Hun Shahid Afridi" is a movie which entails the struggles and achievements of a simple boy who made it big in cricket through sheer determination and hard work.

According to Saeed, producer of the movie, more than 50 per cent of the movie has been completed. The movie has been shot at popular stadiums in Karachi and Sialkot through support from Pakistan Cricket Board (PCB).

"Main Hun Shahid Afridi" is being directed by Osman Ali Raza and Saeed himself will star as a coach in the movie. Lead role is being played by a 19-year-old boy called Noman Habib, who himself is an aspiring cricketer. However, Afridi himself will not make any appearance in the movie.

Afridi, 32, has played 27 Tests, 334 One Day Internationals, 46 Twenty20 Internationals for the Pakistani national team and is also a former Captai

'Main Hun Shahid Afridi': Movie on Pakistani cricketer's life | Features | NDTVSports.com
 
This is not the official trailer! Only posting this to show that it is being made.

 
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You can tell the lady is Pakistani who has dyed her hair blonde. They should have hired a real English lady to play Jemima's role.
 

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