I am not an investor to gain. The people who travel outside of country for tourism pay 1500 USD for a day stay in Maldives. For those people Turkey can now look like a cheaper option. Get my point? Not every increase is proportional to dollar increase like hotel rooms or car rentals. Petrol, food prices and some services can increase. Let's say if a Hotel.room is 1000 lira today and the lira goes down even further like 24-25 per dollar (for example), the rates might jack up to 1100 Lira.
The most impacted by dollar increase are food, gas and maybe medicines.