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5:41 am JST
Japanese convenience chain giant targets last big Southeast Asian market
ATSUSHI TOMIYAMA, Nikkei staff writer
The first store in Ho Chi Minh City drew a big crowd.
HO CHI MINH CITY -- Seven-Eleven Japan on Thursday opened its first convenience store in Vietnam, making a foray into a largely untapped key market.
Vietnam, long protected by regulations, is said to be the last frontier in Southeast Asia for convenience stores. Seven-Eleven is Japan's top operator with 19,579 domestic stores, and seeks to bring its "conbini" culture, as it is known in Japan, to the youthful country.
http://asia.nikkei.com/Business/Companies/Seven-Eleven-opens-first-store-in-Vietnam
Japanese convenience chain giant targets last big Southeast Asian market
ATSUSHI TOMIYAMA, Nikkei staff writer
The first store in Ho Chi Minh City drew a big crowd.
HO CHI MINH CITY -- Seven-Eleven Japan on Thursday opened its first convenience store in Vietnam, making a foray into a largely untapped key market.
Vietnam, long protected by regulations, is said to be the last frontier in Southeast Asia for convenience stores. Seven-Eleven is Japan's top operator with 19,579 domestic stores, and seeks to bring its "conbini" culture, as it is known in Japan, to the youthful country.
http://asia.nikkei.com/Business/Companies/Seven-Eleven-opens-first-store-in-Vietnam