The 2008 release of the Academy award winning Slumdog Millionaire movie showing extreme poverty in India's financial capital was met by expressions of anger and embarrassment by the Indian elite.
Decried by many in the Indian media as "racist poverty ****" and condemned by Bollywood superstar Amitabh Bachan in his blog for showing India as "a third world dirty under belly developing nation (sic)", the movie Slumdog Millionaire was greeted by howls of protests in India. But it received wide acclaim in the West.
With the Indian reality TV series "Big Switch" focusing on poverty, it now appears that India's entertainment moguls see an opportunity in what has been called "poverty ****" to make big bucks. The first season began airing in October, 2009 and ended in February, 2010. The run was a big success with nearly 26 million viewers tuning in every week.
The show brings rich Indians to live with poor slum dwellers for two to three weeks, though it stretches "reality" by putting them in a dormitory specially built near shanties for the show, while cameras roll. "When you bring people from two clashing worlds together, it makes for great television," says UTV Bindaas chief executive, Zarina Mehta, as quoted by the Wall Street Journal. The show marks a new direction for Indian TV, which in the past has steered clear of plots that focus on the poor in India. "Even if you have a driver as a main character, he always turns out later to be a prince," says media critic Parsa Venkateshwar Rao, who writes for the newspaper DNA.
I think the popularity of reality TV shows depicting Indian poverty is a sign of a maturing society that recognizes the depth and breadth of extreme deprivation in economically resurgent India. And I hope this recognition will spur a more serious effort to alleviate the suffering of the world's largest population of poor, hungry and illiterate people.
Haq's Musings: Slumdog Inspires India's "Big Switch" TV Show
Haq's Musings: Grinding Poverty in Resurgent India
Decried by many in the Indian media as "racist poverty ****" and condemned by Bollywood superstar Amitabh Bachan in his blog for showing India as "a third world dirty under belly developing nation (sic)", the movie Slumdog Millionaire was greeted by howls of protests in India. But it received wide acclaim in the West.
With the Indian reality TV series "Big Switch" focusing on poverty, it now appears that India's entertainment moguls see an opportunity in what has been called "poverty ****" to make big bucks. The first season began airing in October, 2009 and ended in February, 2010. The run was a big success with nearly 26 million viewers tuning in every week.
The show brings rich Indians to live with poor slum dwellers for two to three weeks, though it stretches "reality" by putting them in a dormitory specially built near shanties for the show, while cameras roll. "When you bring people from two clashing worlds together, it makes for great television," says UTV Bindaas chief executive, Zarina Mehta, as quoted by the Wall Street Journal. The show marks a new direction for Indian TV, which in the past has steered clear of plots that focus on the poor in India. "Even if you have a driver as a main character, he always turns out later to be a prince," says media critic Parsa Venkateshwar Rao, who writes for the newspaper DNA.
I think the popularity of reality TV shows depicting Indian poverty is a sign of a maturing society that recognizes the depth and breadth of extreme deprivation in economically resurgent India. And I hope this recognition will spur a more serious effort to alleviate the suffering of the world's largest population of poor, hungry and illiterate people.
Haq's Musings: Slumdog Inspires India's "Big Switch" TV Show
Haq's Musings: Grinding Poverty in Resurgent India
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