The problem is brand development.unless we develop our brand and goodwill which takes time and many years we will continue to export it at cheap cost which may be one reason although we should try our best to diectly sell this salt to international markets with high price.This high price also include taxes which govt of these western countries impose on salt so true amount earned by exporter will be after substracting taxes and duties
Brand will develop if that is the only brand in the market, this salt is only in Pakistan.
But as I have said it before, Pakistanis do not want to work, if someone proposes them that will come and even dig it from mines, load it on trucks and ship it so Pakistani dont have to work anymore then trust me they will even give it for half the whole sale price.