I also like this more than rooh afza its more light and also this one
don't know if u tasted this but it taste so unique and refreshing in summer
Me thinks he's more the gow-jal type!
Hamdard Introduces RoohAfza Fusion
Rooh afza not important or mandatory for fasting so cut this stupid crap it has nothing to do with ramzanMuslims in India don’t get Rooh Afza this Ramazan
NEW DELHI: As the holy month of Ramazan-ul-Mubarak has begun in India, Muslims are facing with a major crisis as they find it difficult to have ‘Iftar’ without RoohAfza, a sherbet (syrup) in the market.
The ‘Iftar’ (breaking the fast in the evening) is traditionally consisted of pakoras, fruit chaat, dates and RoohAfza. An iftar without RoohAfza is just not the same, at least for North Indian Muslims.
RoohAfza, the sherbet made by Hamdard Laboratories, has been off the market for four to five months now, and is not available at online stores.
However, one of Hamdard’s directors Mufti Shaukat told that production of the sherbet has restarted only recently. “RoohAfza will be back soon,” he said.
Hamdard officials did not explain why it stopped production, but tried blaming it on the shortage of “raw material”. The truth, a source claimed, has to do with a family dispute.
The dispute is over the chair of Chief Mutawalli (equivalent to CEO) of Hamdard, which is currently held by Abdul Majeed, the great-grandson of Hakeem Hafiz Abdul Majeed, the Unani medicine practitioner who founded the company in old Delhi over a century ago. The company also owns various traditional medicine brands.
Abdul Majeed’s cousin Hammad Ahmed has been trying to take over the company, claiming rightful inheritance. He even went to court for it, and the legal battle put a stop to the production of RoohAfza, sources said.
Hamdard is registered as an irrevocable Islamic trust, known as a waqf, and under its rules, transfers 85 per cent of its profits to the Hamdard National Foundation, an educational charity. The foundation runs, among other institutions, the Jamia Hamdard in Delhi. The deemed university has the distinction of running the only private medical college in Delhi, and this valued institution, sources say, is a major reason for the family dispute.
The battle went straight up to the Supreme Court, which in its judgment on 3 April, refused to give interim directorship to Ahmed.
RoohAfza’s social media accounts have been dormant since September 2018, only coming out of the deep on Facebook recently to say they’re “overwhelmed by the love” shown by their patrons, hunting the sherbet will be back in the market soon.
Sources said the production of RoohAfza has restarted only under pressure from Muslims due to demand in Ramazan, and not because the legal dispute has reached any resolution. There have even been rumours of RoohAfza shutting down.
Founder Hakeem Hafiz’s younger son Hakeem Mohammed Said had migrated to Pakistan and established Hamdard Laboratories Waqf Pakistan soon after Partition.
This entity has been an indirect beneficiary of the legal dispute raging in India, since the sales of imported Pakistani Rooh Afza have shot up. Although it’s not readily available in stores, the Pakistani version is selling for over Rs 375 a bottle, as against Rs 145 for the one manufactured in Ghaziabad.
Hamdard’s plans to modernise its business and grow its revenues were stopped due to the dispute. Meanwhile, Pakistani Hamdard is growing fast, having given a production licence in Bangladesh and dominating global exports of RoohAfza.
Rooh Afza and PIA collaborates to serve Ready To Drink Rooh Afza GO to the passengers this holy month of Ramadan. A great initiative by both the brands to bring the taste of home to everyone away from home!
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