Mahindra isn't a "Jeep"... Only a "Jeep" is a "Jeep".
Mahindra only produces ww2 clones of the Willys 50 models.. The so called under powered,tin can Jeep wannabe vehicles like "thar" are shitty wannabe clones..
I've owned a Wrangler 2008.. And a Cj-5 74 (made in Pak during Ayubs regime .. Also produced in Iran at the same era).
A true Jeep junky won't even take a shyt at mahindra Tin cans.
Also a BMW X1 costs how much in India ? What is Rs 1520 lakh? 15 "lac" 20 thousands ?
It's priced almost 4.5 million in Pak..
^^^
Very gently, may I say that pride and ego are at play here.
I actually heard on a Pak. news analyst praising Indian parents lifelong frugal and belt tightening ways. The post independence India about is about 80 yrs. old, of which the vast middle class went to actually own a car where they could maybe be lucky to sit in one earlier, Enfield bike, Bajaj auto, a Mahindra or Tata bus is not just a 2, 3, 4 or 6 wheeler to the kids of the said parents who can now actually buy said products factory fresh form the showrooms. What a change in fortunes.
These are the evolutionary, parental belt-tightening and developing 'propah' Indian products taking on the world. A variation of the 'Indian' auto runs all over the developing world. If Bajaj and Vikram - the 2 auto majors of India had a free hand or the gumph, they could join with Uber and Didi to flood the world with these cheap public/pvt. transport vehicles and run the system out of a call center in say, Delhi-Mumbai suburbia.
Think of Hamdard Dawakhana's Rooh-Afh-Zaa rose cordial. It is an Indian brand by an Indian Co. but so transparently indigenous to Pak. that most don't know the difference. That's how the other Enfield-Bajaj-Mahindra-Tata brands are to Indians ... said brands are ubiquitous to the region and have reached out to other regions and continents like Middle-East and Africa.
So Indians take their Mahindra 'Jeep' personally, tin can or not! The Mahindra is the Bollywood item of thier parents time whihc they can actually aspire to. Most middle class Indinas have climbed on to 'jeeps' as rural trasnport vehicles specially in thier favorite Hill Stations. An Indian jeep is good enough for Indian conditions and ... hehe ... Indian people.
Technically spekaing, the Indian 'Jeep' is the cheapest 'Jeep' thrill in the world, all other jeeps are many tiems more expensive and derived from the same US Army spec.'s. The 'Jeep' brand was purloined by an American Corp. A proper and expensive challenge to the word in open American or even Indian court will restore the word jeep to the English language. After all, the 'Jeep" brand is now under the contorl of the Italians, n'est pas
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By the way, the real 'Jeep' now Made-in-India
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