kaykay
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Those middle class people can iinfluence many who don't use twitter or FB. I am not saying that FB and Twitter are the only mean of communication but yes they are one of the important means for sure and shouldn't be underestimated.It is good tool to communicate to upper and middle class of Indian population - I have no idea how much they are in terms of percentage.....
Eg- Anna Andolan, protest after Delhi gangrape, recent elections.