The rise and rise of Bharti
26 May 2009, 0400 hrs IST
If there is one sector that exemplifies the success of Indias reforms, it is probably telecom. And within telecom, if there is one company that is
a shining example of entrepreneurship in action, it is undoubtedly Bharti. Sunil Mittal certainly backed the right horse when he chose Indias fledgling, high-risk telecom sector. And under his stewardship, Bharti Airtel has galloped away to become Indias largest mobile company with a subscriber base of 100 million.
The figures tell an incredible story. In the last seven years, the companys sales have risen 783 times to Rs 36,962 crore in 2008-09. In the same period, its net profit improved a whopping 65,492 times, from Rs 12 lakh to Rs 7,859 crore.
A small company with an incredible passion for growth and innovation, thats how I would describe Bharti Airtels modest beginning in 1995. The passion has only grown bigger over the years, Sunil Mittal once said in the groups in-house magazine. Mittal had set up the company in 1985 and it collaborated with Siemens AG of Germany to make electronic push button phones. At that time, Mahanagar Telephone Nigam Ltd used to provide traditional rotary dial phone sets. Since telephone subscribers were usually affluent, Bhartis push button instrument was a big hit.
Mittal also started selling cordless phones. From there to mobile telephony was a logical leap. In 1992, when the Narasimha Rao government announced the new telecom policy, the group bid for a mobile telephone services licence through a new company, Bharti Cellular. In 1994, it was awarded the licence for Delhi circle. The next year, it began its mobile phone service under the brand name, Airtel.
Later, the company went into rapid expansion mode through a series of takeovers. In 1997, the holding company, Bharti Televenture, acquired a 74% stake in JT Mobile, which used to operate in Karnataka, Andhra Pradesh and Punjab. To expand operations in Chennai, the company acquired a 95.3% stake in Bharti Mobinet from Crompton Greaves and other partners. It also ventured into the submarine cable business through a joint venture with SingTeli2i, Bharti Aquanet, in which Bharti had a 51% stake.
This rapid growth needed regular infusions of funds. In 1999, Bharti secured Rs 1,300 crore from Warburg Pincus. That proved to be a smart investment Warburg earned Rs 8,500 crore a return of around 550% when it exited Bharti in 2005. In 2000, Bharti got a major boost when global telecom major Singapore Telecommunication (SingTel) joined as a strategic partner. At present, SingTels effective stake in Bharti Airtel is 31%.
In 2002, Bharti Airtel raised Rs 8,300 crore from the stock market through an initial public offer. That provided the company a much-needed war chest at a time when the mobile telephony business had been shaken up by the entry of Reliance Industries.
In the years since, Bharti has gone from strength to strength. In 2002-03, Bharti Airtel had an EBIDTA (earning before interest, depreciation, tax and amortisation) loss of Rs 54 crore. In 2003-04, it it earned a profit of Rs 815 crore, which rose to Rs 1,819 crore in 2004-05, Rs 4,360 crore in 2005-06 and Rs 7,451 crore in 2006-07. Its EBIDTA margin improved from 17% in 2003-04 to 40% in 2006-07 and to 42% in 2007-08.
The rise and rise of Bharti - India Business - Business - The Times of India