amitkriit
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Democracy works beautifully on a small scale where means of communication are not monopolized by a privileged few.
For example, let's say someone opens a dirty factory in your neighborhood. If you and your friends protest, there are two options:
-- the media supports your cause and lifts it to prominence
-- the media (and the elite) portray your group as a bunch of anarchists, communists or general troublemakers.
If you can't get your voice heard, you have no power. The ones who dominate the channels of communication hold the power. Even elected officials will be their slaves because what matters is not the reality, but the perception that the media sells.
In many countries, media ownership is incredibly concentrated to a handful of companies or even individuals. 90% of newspapers in major Australian cities are owned by just two companies. Almost all US media is controlled by a handful of companies.
Social Media has changed the way Media effects the general public. We are still evolving.