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Nokia 8 Sirocco is priced at Rs 49,999, and will be available in India starting April 30.(Marcia Sekhose)
- launched its flagship Nokia 8 Sirocco, along with two other mid-segment devices -- the Nokia 6 and Nokia 7 Plus -- that run Android One, the unmodified Android operating system (OS).
“We put our best foot forward with Nokia 8 Sirocco. It is made out of steel, is 95% glass and is a performance-packed device in a compact design. We are confident about it,” the top executive noted.
Highlighting the importance of feature phones, Mehta said: “The end game is to be a full-range player. Feature phones are also a big opportunity. We will continue to invest in feature phones and refresh some of them over a period of time”.
The competitive landscape has changed significantly in the last one year with the rise of brands such as Reliance Jio, Nokia HMD and itel in the feature phone segment. Last year, HMD Global worked on “building the blocks” in India and, this year, it is looking for collaborations (such as a tie-up with IPL cricket team KKR) to enhance the value of the brand in the country.
HMD Global has also launched Nokia Mobile Shop - its own online shop for all Nokia handsets and accessories in India.
“We are truly running a worldwide business now. We are serious about consumers in India, including those using feature phones,” said Pekka Rantala, Chief Marketing Officer, HMD Global.