Well times have changed
@Abingdonboy
With the advent of technology, Mr Saeed is essentially repositioning himself. This is exactly a strategy by the greatest marketing Guru Philip Kotler.
In marketing repositioning is defined in simple words as
It refers to the major change in positioning for the brand/product. To successfully reposition a product, the firm has to change the target market’s understanding of the product. This is sometimes a challenge, particularly for well-established or strongly branded products.
Firms may consider repositioning a product due to declining performance or due to major shifts in the environment. Many firms choose to launch a new product (or brand) instead of repositioning because of the effort and cost required to successfully implement the change.
Now let's again understand what I said above
- Brand Saeed is not in demand now with changing scenario in geo political sense as well as his unnecessary speeches which are provocative in nature and is against the initiatives and philosophy of the government of Pakistan and the armed forces
- The target market for Mr Saeed were people who essentially have hatred against injustice by India in religious lines and always displaying a superiority complex syndrome in matters related to Pakistan
- The target market folks were of the belief that such sentiments must be converted into meaningful actions and the general world should see their struggle and endorse their views.
- Unfortunately being radical in nature the acceptance was not as per the expectations and over time the people accepting Mr Saeed's ideology began to understand that with changing times, the relevance of brand Saeed is diminishing.
- The shrinking of market as a result essentially meant the brand Saeed needs a repositioning to once again win the acceptance of the target market.
- This is a challenge as brand Saeed is pretty well established with its radical views.
- But market sentiments with products like ISIS had upset the overall mood and acceptability factors.
- Essentially it tells us brand Saeed is declining in its appeal and performance over last year or so.
- The environment locally, with India via peace talks and globally all are far too challenging towards effective repositioning at reasonable time frame.
- The technology usage does provide a new avenue for Brand Saeed to cater to new market but as said earlier the market conditions are far far challenging for such a case.
- Rival competitors are already well ahead in technology usage which makes brand Saeed essentially a slow and late entrant to the realms of technology acceptance to differentiate himself and effectively position in the minds of target market.
- A better low cost alternative is a new brand and gradual removal of Brand Saeed.
- The efforts of repositioning will not work unless the peace talks fail and tensions between the two nations restarts. A second trigger could be a religious sentiment led issue in India which may partially boost brand Saeed acceptability
This is what I feel about the modern macbook, technology cell and a business like desk for engagement...
. Unfortunately handling strategy for over 5 years.. so had to learn Philip Kotler work for understanding M&A logic.. 
