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Govt rejects Pak Suzuki’s demand, turns down Audi’s assembly-only plan

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Govt rejects Pak Suzuki’s demand, turns down Audi’s assembly-only plan
By Zafar Bhutta
Published: March 29, 2017
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PHOTO: REUTERS

ISLAMABAD: The Board of Investment (BOI) has refused to cave in to the pressure from existing auto manufacturers, declaring categorically that it will not make amendments to the Auto Policy 2016 designed to bring new players, improve vehicle quality and ensure swift delivery.

Talking to a group of journalists on Tuesday, BOI spokesman Shah Jahan Shah insisted that the government was not willing to make revisions in the auto policy under somebody’s influence as it would bring a bad name to the country globally.

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“Pakistan has already been criticised for an inconsistent policy, therefore, the government is not in a mood to amend the policy under any pressure to accommodate some auto players,” he remarked.

His remarks came following news reports that Pak Suzuki Motor Company would review its investment plan worth $460 million if the government did not pay heed to its request for incentives.

Shah pointed out that new players like Renault, Ghandhara Nissan, Nishat Group, Kia and Hyundai had contacted and applied for incentives.

Dewan Motors and Faw China have also sought incentives, but their cases are under consideration as they are in the grey areas.

Dewan Motors imported kits and sold in the market after June 2013, therefore, it did not fall in the category slated for incentives. Faw initiated its project and expanded the base without applying for incentives, so the company also did not qualify for the policy concessions.

The industrial units whose production plants were closed down before June 2013 have been allowed incentives for two years. The Ministry of Industries and Production is empowered to determine which incentives can be offered to the auto players.

Pak Suzuki Motor, which had been operating in Pakistan for a long time, did not fall within the greenfield or brownfield category and its demand for incentives was not valid, he said.

The auto policy has been designed for greenfield and brownfield investments with no incentives for the existing industry players. The automobile sector has grown 25% over the past two years.

“We faced a lot of pressure while framing the auto policy, which always happens,” he added.

Shah explained that policy incentives were for the new players who faced greater risks and required time to launch products in Pakistan.

“We promise to give some incentives to attract new entrants, however, no incentives are for the old players who have been working for more than 20 years in the country,” he said.

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BOI has rejected new player Audi’s investment plan and suggested to come up with a fresh proposal.

“Audi representatives visited Pakistan and wanted to invest in MKD (medium knocked down) model with only vehicle assembly in Pakistan. It is against the auto policy,” he said.

“We want Audi to further strengthen the vendor base and the dealer network, besides creating employment.”

The rationale behind the policy is to discourage the booking of cars against full payment and delivery in six months to one year.

Prices of cars are also higher in the region and the emission and fuel consumption standards are absent.

“The policy reflects consumer welfare, quality improvement and enhancement in safety standards. It will promote fair competition among auto players,” Shah said. “Auto players should introduce new models in Pakistan market at reasonable prices.”

Published in The Express Tribune, March 29th, 2017.
 
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I don't know... the article isn't clear about the Audi ???... i hope Audi comes

It does say that Audi's plan for assembly has been rejected by the government. Whether Audi come back with a better plan remains to be seen, but there are no indications that they will do so.
 
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It does say that Audi's plan for assembly has been rejected by the government. Whether Audi come back with a better plan remains to be seen, but there are no indications that they will do so.

Audi hasn't been rejected yet. The government wants Audi to expands its network including the dealership and more assembly to ensure that consumers are not deprived of spare parts which will be found within the network of Pakistan for maintenance and repairing.

This is good decision. Audi will have to be fully commitment with Pakistan expanding more than just assembly. I have feeling VW/Audi will join in considering they are taking beating in North America's market whereas the market of Pakistan is for open-grab due to lack of competition. :D
 
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Audi hasn't been rejected yet. The government wants Audi to expands its network including the dealership and more assembly to ensure that consumers are not deprived of spare parts which will be found within the network of Pakistan for maintenance and repairing.

This is good decision. Audi will have to be fully commitment with Pakistan expanding more than just assembly. I have feeling VW/Audi will join in considering they are taking beating in North America's market whereas the market of Pakistan is for open-grab due to lack of competition. :D

Let's see what Audi comes back with in terms of a more acceptable plan according to the government's policy. Unless the taxation structure changes, I do not see much chances of success.
 
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Let's see what Audi comes back with in terms of a more acceptable plan according to the government's policy. Unless the taxation structure changes, I do not see much chances of success.

It is not about the government policy as it is about Pakistan. Why do you think the government had been pro-Suzuki for years? Because of local assembly backed with dealer networks. Otherwise, from the order to the delivery and the spare parts on special order will rob Pakistan blind. They are pricey, even for the maintenance. It has to be local assembly plants with the expansion of the dealers network to make it easier for Pakistan; maintenance and buying/leasing.
 
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It is not about the government policy as it is about Pakistan. Why do you think the government had been pro-Suzuki for years? Because of local assembly backed with dealer networks. Otherwise, from the order to the delivery and the spare parts on special order will rob Pakistan blind. They are pricey, even for the maintenance. It has to be local assembly plants with the expansion of the dealers network to make it easier for Pakistan; maintenance and buying/leasing.

The size of the local market in Pakistan is simply not large enough for a company to make the large investment in an actual manufacturing plant. Exporting from Pakistan is another option to make it viable, but there are already plants in the region with excess capacity.
 
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The size of the local market in Pakistan is simply not large enough for a company to make the large investment in an actual manufacturing plant. Exporting from Pakistan is another option to make it viable, but there are already plants in the region with excess capacity.

Pakistan market is literally open for grab. Pakistan might be one of nations that is literally open for grab. VW/Audi is not stupid to back away from the long investments in Pakistan where the market hasn't been sized up yet properly.

Whoever invests on Pakistan is bound to profit provided the nation gets full-commitment with the dealer networks for better maintenance and ease of convenience for buying/leasing. It is about long term for Pakistan which is why i believe the government made the right decision. Had the government agreed, other players would have followed Audi's suit.

By opposing, the government has sent the message that the investment for Pakistan should be for the long run if they are committed to the goal.
 
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Pakistan market is literally open for grab. Pakistan might be one of nations that is literally open for grab. VW/Audi is not stupid to back away from the long investments in Pakistan where the market hasn't been sized up yet properly.

Whoever invests on Pakistan is bound to profit provided the nation gets full-commitment with the dealer networks for better maintenance and ease of convenience for buying/leasing. It is about long term for Pakistan which is why i believe the government made the right decision. Had the government agreed, other players would have followed Audi's suit.

By opposing, the government has sent the message that the investment for Pakistan should be for the long run if they are committed to the goal.

How many cars do you think Audi can sell per year in Pakistan and at what price points?
 
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How many cars do you think Audi can sell per year in Pakistan and at what price points?

Instead of projecting scenario, better to wait for the sales once Audi gets started. Bear in mind, Audi is VW and vice-versa which VW will devote to the commitment of practically affordable cars for Pakistan.
 
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Instead of projecting scenario, better to wait for the sales once Audi gets started.

Unfortunately, it does not work that way. Planning for a new plant would need to be justified on the basis of unit sales and revenues to see if it is worth the investment. No major company will set up a plant without such projections.
 
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Unfortunately, it does not work that way. Planning for a new plant would need to be justified on the basis of unit sales and revenues to see if it is worth the investment. No major company will set up a plant without such projections.

Audi hasn't declined and here you are already being pessimistic.

Need i to remind you that Pakistan market is literally open for grab unlike North America where VW is bleeding to the dry? That is not projected scenario at all.

I suggest you relax and wait for Audi to decline in order to affirm your opinion which right now is based on the projected scenario.
 
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Audi hasn't declined and here you are already being pessimistic.

Need i to remind you that Pakistan market is literally open for grab unlike North America where VW is bleeding to the dry?

As I said before, we can wait to see how Audi responds to its initial plan being rejected. I am only being realistic since the total numbers of sales in the Pakistani market for such cars are small relative to the investment needed for a full scale plant.
 
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