The PAF is aware of conventionally focused ALCM, but using them - and bringing them to the JF-17 - will depend on whether it is feasible and actually effective. Strategically, the Ra'ad can ferry miniaturized nuclear warheads, but when we look at it conventionally, we're talking about a 400-500 kg warhead.
That is basically like outfitting a Mk-83 general purpose bomb with range extenders and a guidance suite. Sure, one gets terrain hugging with cruise missiles, but unless you're planning to knock out specific targets deep inside enemy territory, you might not need conventional ALCMs.
In fact, you could probably get a roughly similar capability via less elegant means, e.g. by basically strapping a turbojet engine to a glide bomb (e.g.
Denel Dynamics Raptor III), but at a much lower cost.
That said, conventional ALCM would make much more sense if the PAF acquires guided sub-munitions technology (akin to the BLU-108). In that case, the ALCM could serve as a dispenser for deploying guided sub-munitions, which in turn can attack multiple targets in an area. Unfortunately, it doesn't seem like there are any known programs of this nature outside of the BLU-108...
