Fatburger to open biggest flagship outlet globally in Lahore

[Areesh]

I have had both, Hardees and Fat Burger. Fat Burger is by far the better option, all the people whom i have talked to have had Fat Burger support my point of view

You like it may be because it is too big.

 

[jay89]

the franchisee should have introduced Burger King/ Hungry Jacks rather than this carppy franchise where the burgers are just tasteless, hardees is much better than this

 

[SBD-3]

They will import all ingredients and waste our forex on unnecessary thing

@Topic I hate fast food, waste of money

Import what? The fatburger outlet in Karachi has set some new standards in the industry. For example, the ingredients used in making fatburger have been benchmarked for freshness and the burger cannot have ietm beyond benchmark age (few hours, cant recall exact figure but it was below 5hours i think). And in any case, it brings employment for locals. I guess none of you have ever been to Dolmen Mall Karachi where long lines were a usual scene on fatburger. Singapore earns most of its money from foreigners shopping and tourism whereas the local singaporians themselves go to Thailand/Malaysia for vacations So whatever comes in the shape of Investment should be welcomed.

the franchisee should have introduced Burger King/ Hungry Jacks rather than this carppy franchise where the burgers are just tasteless, hardees is much better than this

But i found it more juicy than hardies. No doubt hardies itself is delicious but both have different tastes just like we have fundamental taste difference in dominos and hut. I am more found of Domnios than Hut.

 

[Sugarcane]

Import what? The fatburger outlet in Karachi has set some new standards in the industry. For example, the ingredients used in making fatburger have been benchmarked for freshness and the burger cannot have ietm beyond benchmark age (few hours, cant recall exact figure but it was below 5hours i think). And in any case, it brings employment for locals. I guess none of you have ever been to Dolmen Mall Karachi where long lines were a usual scene on fatburger. Singapore earns most of its money from foreigners shopping and tourism whereas the local singaporians themselves go to Thailand/Malaysia for vacations So whatever comes in the shape of Investment should be welcomed.

First of all reread the OP -

“Prices in Pakistan are subpar despite the fact that we are importing each and every item.”

Source: http://www.defence.pk/forums/econom...p-outlet-globally-lahore-2.html#ixzz2UboQ5jL1

Second - I guess you don't know anything about preservatives, do an experiment buy fresh bread from market and keep that and leave it along with bread bread of burger for couple of days you will know the difference.

Third - Bread is not the only ingredient of fast food infect is small part of cost.

Pakistan's forex are at level that you have to go to IMF, so wasting that on a thing which is not necessary is stupidity - However if they use domestic items than i have no objection.

 

[SBD-3]

First of all reread the OP -


Second - I guess you don't know anything about preservatives, do an experiment buy fresh bread from market and keep that and leave it along with bread bread of burger for couple of days you will know the difference.

Third - Bread is not the only ingredient of fast food infect is small part of cost.

Pakistan's forex are at level that you have to go to IMF, so wasting that on a thing which is not necessary is stupidity - However if they use domestic items than i have no objection.

1-I directly deal with the forex reserves at SBP.
2-Okey how much would they be importing? 100000 USDs annually? Certainly its not in millions that we pay for profit repatriations of IPPs (which are a necessary evil).
3- Going by that logic we should ban all imports, we should also shut down the McDonals, Pizza Hut, Hardies, Dominos, and each and every foreign frenchise in Pakisan. Seriously, you should make a concrete statement rather than very general comments.

 

[Sugarcane]

1-I directly deal with the forex reserves at SBP.
2-Okey how much would they be importing? 100000 USDs annually? Certainly its not in millions that we pay for profit repatriations of IPPs (which are a necessary evil).
3- Going by that logic we should ban all imports, we should also shut down the McDonals, Pizza Hut, Hardies, Dominos, and each and every foreign frenchise in Pakisan. Seriously, you should make a concrete statement rather than very general comments.

You deal with forex but don't know that our already in red zone reserves are going to deplete to panic level with upcoming loan payments, even one dollar is precious. Yes IPPs are evil and we should reduce them but that's idiocy that you are comparing IPP on which our economy is depending these days with fat burger.

IF as they claim in OP they are importing each and every item than it can't be just 100,000 annual as on avg. in fast food industry material cost is about 35-40% of sales value. Other food chain you mentioned procure most of the items domestically which help local industry as well otherwise that's just couple of dozen jobs and most of them low level, so again your point is flawed.

And i don't know how you are applying logic to ban all imports when i am categorically saying unnecessary things, and yes there should be higher duties on all luxury items, the one who have money can still buy it.

 

[SBD-3]

You deal with forex but don't know that our already in red zone reserves are going to deplete to panic level with upcoming loan payments, even one dollar is precious. Yes IPPs are evil and we should reduce them but that's idiocy that you are comparing IPP on which our economy is depending these days with fat burger.

IF as they claim in OP they are importing each and every item than it can't be just 100,000 annual as on avg. in fast food industry material cost is about 35-40% of sales value. Other food chain you mentioned procure most of the items domestically which help local industry as well otherwise that's just couple of dozen jobs and most of them low level, so again your point is flawed.

And i don't know how you are applying logic to ban all imports when i am categorically saying unnecessary things, and yes there should be higher duties on all luxury items, the one who have money can still buy it.

And Thats what I am saying our 60-70% imports are absolutely necessary things (Oil,Machinery,Fertilizers and Chemicals). Surprisingly the unnecessary things already account for not much in our import mix. Its just that our export growth is frozen. For example Faisalbad alone contributes around 40% of export revenue (60+% of textle exports) of the country. And on average there is 20 hours a day load-shedding in Faisalabad. How do you expect exports to grow when your main hub for exports is lying dead.
and Oh yes you can read more on
http://en.wikipedia.org/wiki/Economy_of_Faisalabad

 

[Koovie]

LAHORE:
Fatburger – a Santa Monica, California-based hamburger chain – is set to cash in the fast food boom in Pakistan as it seeks to open its biggest flagship outlet globally on June 1 in Lahore.
In January, Fatburger’s franchiser BIL Foods entered the Pakistani market in the midst of the fast food boom and opened its first outlet in an upmarket Karachi mall.
For the second outlet the hamburger chain selected MM Alam Road, a prime and central location for restaurants in Lahore, as the management says it had moulded its plan according to the lifestyle enjoyed by the people in the city.
For Fatburger, the outlet will be a landmark as the hamburger chain believes that the Pakistani fast food market is in its infancy due to limited choices.
“Pakistan’s urban population is growing; six major cities represent 30% of the total population of the country, of which merely 10% go for fast food. This figure can easily go up to 40% in the next four years,” said Amer Kamal, CEO of BIL Foods, in an interview with The Express Tribune.
Kamal does not seem to worry about the competition in the Pakistani industry where KFC, McDonald and Hardees already operate and Johnny Rockets Group is set to open stores this year.
In fact, Kamal was looking to cover all bases by introducing a variety of products as in the case of Fatburger.
In the modern world, people prefer to have one meal in a restaurant which is usually fast food. In Pakistan, the picture is not so different but the fast food industry gets a minor share of customers as majority of the people opt for Pakistani cuisine, Kamal said.
Fatburger believes that people who dine out also need entertainment and that is why the chain offers live cooking for the orders.
“In Lahore, dining out is more of a lifestyle for Lahoris than fashion or status symbol. It is a city filled with food lovers where per capita food consumption is higher than in Karachi, and this is the major reason why we decided to open our flagship outlet right here,” Kamal said.

The outlet will also have a separate space to accommodate parties, birthdays and other events. Above all, we have decided to provide a special space for corporate meetings in the complex to redefine the fast food culture in Pakistan, he said.
But despite the huge potential of the Pakistani fast food market, Fatburger was not interested in increasing the number of outlets across urban centres of Pakistan.
“We cannot open 20 outlets in quick successions as we believe it might affect the quality of our products, which we don’t want. The maximum number could touch is probably 10, and that too after the acceptance of the brand.”
The franchiser BIL Foods has planned to open a total of five restaurants in Pakistan with a total investment of Rs700 million. After the second outlet in Lahore, the chain will open one store in Islamabad this year and two more next year in Faisalabad and Lahore.
The company has so far spent Rs400 million to establish the two restaurants, of which Rs250 million were spent on the Lahore outlet. The chain employs 150 people in the two outlets.
Talking about pricing of the meals and combos, Kamal said that the Fatburger prices its products 15% higher than its competition in Pakistan. Internationally, meals and combos are priced 40% higher.
“Prices in Pakistan are subpar despite the fact that we are importing each and every item.”
Fatburger’s management expect to touch Rs2 million sales on its opening day in Lahore compare to Rs1.2 million generated on inauguration of its Karachi outlet.
“The first day in Lahore will tell us the future trend of the brand, and we are hopeful that Fatburger will become a prestigious name in Lahore just like we are in Karachi.”
Published in The Express Tribune, May 26th, 2013.

FATburger?!

Seriously?


Americans.

 

[illusion8]

FATburger?!

Seriously?


Americans.

They are opening 25 outlets in India..

http://www.defence.pk/forums/members-club/255071-fatburger-gain-calories-india.html

 

[Ayush]

@Armstrong ab ho jaa khussh...

 

[Koovie]

They are opening 25 outlets in India..

http://www.defence.pk/forums/members-club/255071-fatburger-gain-calories-india.html

I already feel bad for the bodies of the customers who eat at Fatburgers.....

 

[Zarvan]

For God's sake, keep this American trash food out of Pakistan.

Why is it better than KFC and Macdonnald or worse I am looking to try it and by the way I just saw where its branches are globally and most interestingly other than USA they are mostly in Muslim countries for some reason

 

[Edevelop]