Chinese viewers flock to Olympics even as the world tunes out

[beijingwalker]

Chinese viewers flock to Olympics even as the world tunes out​

Roughly half of China's population has tuned into the ongoing Winter Games in Beijing. | REUTERS

Feb 16, 2022


Buoyed by the success of stars like Eileen Gu and Su Yiming, Chinese viewers are flocking to the Beijing Winter Olympics in huge numbers — even as the rest of the world tunes out.

Almost 600 million people, or around half the Chinese population, have viewed the Winter Olympics on television, with the opening ceremony becoming the most watched TV program in a decade, Timo Lumme, managing director of the International Olympic Committee’s Television and Marketing Services, said Wednesday at a briefing in Beijing.

Given China’s sheer size, the national audience for the games could rival the total global audience of the 2018 games in Pyeongchang, he said.

That will offer no consolation to NBC, which is looking at what will likely be the least-watched Olympics in the event’s history. Viewership numbers were nearly half of what they were four years ago at the games’ halfway point, and the U.S. broadcaster has had to cut ad rates in anticipation of about 40% fewer viewers than the 2018 Games.

There are many reasons why the Olympics ratings are down in the West. There’s the general decline in TV viewing, the time difference between Beijing and the U.S. East Coast, a controversy over the host country’s human rights record, and potential viewer fatigue with a second Olympics just months after the summer games in Tokyo.

With Chinese fans largely shut out from attending the Winter Games, they have resorted to watching the events on state broadcaster China Central Television and the internet.

China’s Lunar New Year holiday also overlapped with the start of the games, enabling families to stay home and watch athletes such as Gu and Su take home gold medals for the host nation. China has already won six golds, more than in any previous Winter Olympics.

Chinese viewers flock to Olympics even as the world tunes out

With Chinese fans largely shut out from attending the Winter Games, local fans have resorted to watching the events on state broadcaster China Central Television and the internet.

www.japantimes.co.jp

 

[+4vsgorillas-Apebane]

Japan times. Rubbish simp source.

 

[Apollon]

Japan times. Rubbish simp source.

Its true though. I think never before the olympic games have been so unpopular in europe. Its barely not present in media and people dont care about it. The IOC must be careful because they lose the popularity of the games.

 

[flowerfan2020]

Its true though. I think never before the olympic games have been so unpopular in europe. Its barely not present in media and people dont care about it. The IOC must be careful because they lose the popularity of the games.

Yes, this should be the last winter olympic.

 

[Protest_again]

China has a real bad rep world over. Nothing strange here.

 

[beijingwalker]

China has a real bad rep world over. Nothing strange here.

Lol, India is the best, sending just one sole athlete competing , ended up DFG, didn't finish game. what a humiliation for a nation of 1.4 billion people.

Its true though. I think never before the olympic games have been so unpopular in europe. Its barely not present in media and people dont care about it. The IOC must be careful because they lose the popularity of the games.

Who cares about what a liar say, last time you tried to fool people here claiming two different people were the same person, a propagandist, and was caught lying red handed by many users here, a lliar is always a liar, you have zero credibility here.

 

[CAPRICORN-88]

In the future Winter Olympics, China will be one of the leading contenders.

 

[etylo]

China has a real bad rep world over. Nothing strange here.

You India is a supa pooh ****hoe and is not even qualified to discuss Winter Olympics matters, be it in China or somewhere else because you Indians don't participate in the games literally.

 

[Apollon]

Lol, India is the best, sending just one sole athlete competing , ended up DFG, didn't finish game. what a humiliation for a nation of 1.4 billion people.


Who cares about what a liar say, last time you tried to fool people here claiming two different people were the same person, a propagandist, and was caught lying red handed by many users here, a lliar is always a liar, you have zero credibility here.

Dude the guy appeared same to me. Dont pull the oriental card.

Its a simple fact that this games were not reported here. They virtually die in Europe. Media report only about some bizarre small ethics in china and how China mistreats them and how some russian girl was doping. There were no western leaders at the games.

Its a matter of fact, if you like it or not, that olympia is dieing over here. This has multiple reason and not evrything is connected with China.

 

[beijingwalker]

Dude the guy appeared same to me. Dont pull the oriental card.

I thought you already admitted you were lying after being caught lying red handed, but it seems now you insisted on that lying.

 

[Apollon]

I thought you already admitted you were lying after being caught lying red handed, but it seems now you insisted on that lying.

You obviously doesnt know the word of the meaing lie.

I thought its the same paid shill, in the end ylu were right that it was two paid shills

 

[beijingwalker]

You obviously doesnt know the word of the meaing lie.

I thought its the same paid shill, in the end ylu were right that it was two paid shills

Those two people look worlds apart, you knew you were lying but you just insisted on that lie. No one would think those two guys were the same person after doing photo to photo comparison, in this case, you are lying again.

 

[StraightEdge]

Its true though. I think never before the olympic games have been so unpopular in europe. Its barely not present in media and people dont care about it. The IOC must be careful because they lose the popularity of the games.

Some of the cities in Asia have more population than many EU countries, so pointless argument when it comes to popularity.

 

[Apollon]

Some of the cities in Asia have more population than many EU countries, so pointless argument when it comes to popularity.

Not pointless since EU is worlds largest market and USA close behind it. When Olympic games die in the west, they die completly. Companies already had to struggle this year when they sponsored Olympia, they had to pay money to counter the negative effects to be connected to Olympia.

For Companies, Winning in China Now Means Losing Somewhere Else (Published 2022)

The debacle over Olympic sponsorship shows how the U.S.-China relationship has turned into a minefield for companies trying to do business in both countries.

www.nytimes.com

P&G spend more money to repair its image from olympic sponsoring, than it sponsored to Olympia.

 

[StraightEdge]

Not pointless since EU is worlds largest market and USA close behind it. When Olympic games die in the west, they die completly. Companies already had to struggle this year when they sponsored Olympia, they had to pay money to counter the negative effects to be connected to Olympia.

For Companies, Winning in China Now Means Losing Somewhere Else (Published 2022)

The debacle over Olympic sponsorship shows how the U.S.-China relationship has turned into a minefield for companies trying to do business in both countries.

www.nytimes.com

P&G spend more money to repair its image from olympic sponsoring, than it sponsored to Olympia.

Largest market in what terms? IOC confirmed that this winter olympic had the highest viewership ever.
Why Beijing 2022 is most-watched and digitally engaged Winter Olympics ever, with social media stars like Eileen Gu driving the audience | South China Morning Post (scmp.com)

As for market, Asia is the future, with China leading the race. EU is stagnant and economy is barely crawling up. Asia on other hand is growing faster, and is about 47% of word's GDP in terms of PPP. This gap will increase even further in coming decade. Companies will rather favour having connections to Asia if they want to keep their bottomline. Just look at German car manufacturers. if you ask VW to select between Asia and any other block, let me know which one they will select.