I think many Pakistanis that can't understand english, watch bollywood movies. The Urdu with pieces of english words stuck in appeals to them. Problem with bollywood is when you churn out like 900 movies a year, it becomes quantity over quality. I enjoy films from all around the world, so to watch bollywood is not a big deal for me, but recently I think it's been crap.
Being punjabi, I watched a lot of east punjabi films having to do with farming, and mostly because of the language. My grandfather's bro/ also my grandfather would watch with me in our village every night. He appreciated the same formula of Sikh from Canada comes back to village and gets with girl, only to fight with her family and have them shout at each other at the top of their lungs before a fight.