You are entitled to your opinion, no offence taken.
I am not saying there is any shortage of millionaires in Pakistan or people wouldn't like more choices. Someone was arguing that "every" car owner in Pakistan can afford an Audi, which is a ridiculous claim.
To setup a brand new assembly plant would require a hefty investment in plant and machinery 500/600 million, a minimum of two years for the construction and plant setup, hiring and training of 400/500 employees, boarding/lodging/travelling expenses of European consultants / trainers, setup dealrship, spares availability and repair centers with training etc. etc........ to go through all that effort and investment the first thing any investor would look at is the Payback, IRR and commercial break-even volumes and the local economic growth.
So how many cars can Audi sell in Pakistan per year?
Car ownership per 1000 persons in 2014: US=797, Pakistan=18
Average per capita income in 2014 in US$: US=53,657, Pakistan=1,114
Just Audi sales in US in 2014 182,011
Total car sales in Pakistan in 2015=Civic 7805 + Corolla 51,398
now what share Audi can get from Toyota + Honda at double the price?
If that number projected for next 10 years make the investment worth it, they would come otherwise they would just import the fully assembled cars and sell to the few who can afford.
A hint of the people who talk without facts, there is a reason both Honda and Toyota don't assemble Camry and Accord in Pakistan, does that mean Pakistanis can't afford them or don't buy them?
btw do check how many Audi's are they selling in India on annual basis?
Suzuki is the largest selling car because it has become a household name for decades and decades. They have been allowed to dominate and monopolize the entire automobile industry in Pakistan. That was a very wrong move on our part. Time has come for Pakistanis to familiarize with other brands. Time has come to rectify this madness and diversify the automobile industry in Pakistan. You'll be surprised to see how many people are going opt for other brands. Perhaps not many Pakistanis can yet afford such cars, but there are quite a few who certainly can and these car makers aren't crazy. They have done their math in a population of 200 million people. That is not peanuts.
With respect
@Thorough Pro, I think your time as an insider has blinded you. Not picking on you personally, but car industry insiders In my experience are exceptionally myopic. Case in point Fortunner, it's sold like hot cakes since it began to be assembled in Pakistan, despite warnings
Audi, Renault, Fiat and maybe BMW are looking at the very big middle class market. Audi is going after the cohort which buy the Civics and the high end Corollas. That a huge market and one which will pay more as well.