ghazi52
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Zeenat Gari: An initiative to drive women out of the red
The women-run rickshaw service aims to help its female drivers make ends meet
The Zeenat Gaari has been carefully designed with features such as security gadgets, wifi and fans
LAHORE: A unique initiative -- ‘Zeenat Gaari’-- has been launched in the city to help and empower the underprivileged women who struggle on a daily basis to make both ends meet.
Many women have been provided customised rickshaws (Zeenat Gaari) to help them start their own service. In addition, 10 women have been raised as general store owners.
Seed out, an NGO, in collaboration with the Coca Cola Company, launched the project at the Expo Centre on Thursday. Rickshaws and general store items were distributed among the women selected through the programme.
In our society where general stores are mostly run by men and rickshaws driven by male drivers, the project hopes to help the confident, determined women entrepreneurs eke out a living in a dignified way.
To ensure the safety of women and making the experience comfortable for them, the Zeenat Gaari has been carefully designed with features such as security gadgets, wifi and fans. To make them fit for a woman to drive, the rickshaws have also been made aesthetically pleasing by painting them cream and red.
The NGO, which has been working to alleviate poverty by raising micro entrepreneurs, felt it was about time they broke women stereotypes such as ‘women should not/or cannot work’.
....
Zeenat Gari: An initiative to drive women out of the red
The women-run rickshaw service aims to help its female drivers make ends meet
The Zeenat Gaari has been carefully designed with features such as security gadgets, wifi and fans
LAHORE: A unique initiative -- ‘Zeenat Gaari’-- has been launched in the city to help and empower the underprivileged women who struggle on a daily basis to make both ends meet.
Many women have been provided customised rickshaws (Zeenat Gaari) to help them start their own service. In addition, 10 women have been raised as general store owners.
Seed out, an NGO, in collaboration with the Coca Cola Company, launched the project at the Expo Centre on Thursday. Rickshaws and general store items were distributed among the women selected through the programme.
In our society where general stores are mostly run by men and rickshaws driven by male drivers, the project hopes to help the confident, determined women entrepreneurs eke out a living in a dignified way.
To ensure the safety of women and making the experience comfortable for them, the Zeenat Gaari has been carefully designed with features such as security gadgets, wifi and fans. To make them fit for a woman to drive, the rickshaws have also been made aesthetically pleasing by painting them cream and red.
The NGO, which has been working to alleviate poverty by raising micro entrepreneurs, felt it was about time they broke women stereotypes such as ‘women should not/or cannot work’.
....
