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Zarea.pk digitalises the $30 billion Housing Construction Industry in Pakistan

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Zarea.pk digitalises the $30 billion Housing Construction Industry in Pakistan

  • We spoke with Ali Alam Qamar, the young entrepreneur and investor who wants to digitally transform the Pakistani Housing Construction Industry with his new venture Zarea.pk.
BR Web Desk Updated 06 Nov 2020



We spoke with Ali Alam Qamar, the young entrepreneur and investor who wants to digitally transform the Pakistani Housing Construction Industry with his new venture Zarea.pk.

What does Zarea.pk offer and what is the mission behind it?

Zarea.pk is Pakistan’s 1st Online Marketplace for Construction and Finishing Materials.
It aims to simplify the process of constructing your dream house or project within your budget and in your targeted timeline. Zarea.pk intends to assist their customers in their purchase process by providing a talk to an expert option via their helpline, purchasing guides and material calculators to ascertain the quality and quantity of the products required.

Founder Zarea.pk, Ali Alam Qamar, says that "Zarea.pk hopes to set new standards in the construction and finishing material purchase process by providing the most competitive rates in the market, the top quality brands, express delivery to your doorstep, multiple payment options and a dedicated customer support team."
Pakistan’s construction industry currently having revenues of over US$30 billion annually is expected to grow at a real annual rate of 8.90% (Source : Fitch Ratings). Moreover, the Pakistan Government’s amnesty scheme for the construction sector along with other incentives has helped boost activity in construction.
The Prime Minister Imran Khan’s initiative for 5 million low cost housing and State Bank of Pakistan’s directions to Banks to provide easy and affordable loans for housing, is also proof of the transition towards urban development and roaring demand for housing in Pakistan.

What hurdles does one face when constructing their house?
  • Time Constraint : Majority of working professionals do not have the time to go to the market and survey the prices and quality of different brands.
  • Trust issues with Contractor/ Middleman : A lot of people outsource their entire home construction to contractors including procurement of construction and finishing materials. This gives rise to a conflict of interest as the contractors agree to a commission with the shopkeepers to provide certain products and qualities.
  • Inflated Prices & Information Asymmetry: Due to lack of transparency in the market, various shopkeepers/vendors offer different prices for the same products which leads to price discrimination.
  • Quality Issues : There also various quality issues due to miscommitment and fraud.
  • On-Time Delivery Issues : A lot of homeowners undergo stress as the goods/products they purchased do not arrive on time and are extremely delayed.
How does Zarea.pk solve these hurdles?

Zarea.pk has partnered with the top manufacturers and dealers of construction and finishing materials to provide the best and highly cost effective solutions for their customers. And so, Zarea.pk offers the most competitive prices in the market and gives 100% quality assurance guarantee.
The company has partnered with Bank Alfalah to provide easy and convenient payment solutions for its customers. It will be the first time customers can purchase construction materials via Credit/Debit card, Alfa Wallet and Online Bank Transfer.
Zarea.pk guarantees express delivery so you can timely construct your dream house or project. In Case of non-satisfaction of their customers it also provides a full payment refund. The company has a dedicated customer support team available via its helpline (0310-22-ZAREA) to assist customer queries and complaints.
Ali Alam Qamar explains that "in line with the vision of our Hon. Prime Minister Imran Khan, we want to add value to the process of constructing houses all across Pakistan by simplifying the process, empowering our customers by minimising information asymmetry, creating awareness and moving one step closer to the dream of a Digital Pakistan."

As the construction industry grows, innovative business ideas like Zarea.pk will play a huge role in further growth and development of the housing sector in Pakistan.

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So it's an online builders merchant? Or is it more like daraaz for building materials?
 
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If just 1688 been as tidy, and well arranged...

Alibaba has been a grand mess for the last decade, since Tsai took over their operations. In fact, it was way better in 2010 that it is even now.
 
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So much effort on the site. Yet no SSL?

Fire the website developer.


1604653868206.png
 
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So much effort on the site. Yet no SSL?

Fire the website developer.


View attachment 686239
Bahi kab se khap gya hu bol bol k yeh baat in logo ko 🤦‍♂️

Design chahe acha na b bnao website secure bnao... I have seen this indian guy hacking several Pakistani websites and stealing data and boasting on twitter... because our websites were not secure...
 
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Bahi kab se khap gya hu bol bol k yeh baat in logo ko 🤦‍♂️

Design chahe acha na b bnao website secure bnao... I have seen this indian guy hacking several Pakistani websites and stealing data and boasting on twitter... because our websites were not secure...
Funny part is you can do it on the cheap too with cloudflare. E-commerce site bana li but can't afford an SSL? Baat hazam nai hoti ye. I'll forget the name of this website in a day or two.
 
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Funny part is you can do it on the cheap too with cloudflare. E-commerce site bana li but can't afford an SSL? Baat hazam nai hoti ye. I'll forget the name of this website in a day or two.
Bahi baat tab hazam hogi jab logo k accounts me hazaro if not lakho ghayab ho jaye ge
 
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Pakistan and digitization ? Are you kidding? Pakistan is good for selling wheat and Sugar
not digital products


when bunch of paindoos put together a website, this is what happens :-D
Lolx not true mere bahi even tho this website isnt secure... the IT industry in Pakistan is growing which shows potential for new businesses and tech related entrepreneurs...

Our IT exports grew 40% in last few months...

Freelance, E-Com, IT services there are many areas where Pakistan IT companies are showing their efforts..
So much effort on the site. Yet no SSL?

Fire the website developer.


View attachment 686239
Funny part is you can do it on the cheap too with cloudflare. E-commerce site bana li but can't afford an SSL? Baat hazam nai hoti ye. I'll forget the name of this website in a day or two.


Update: Mobile website has SSL

 
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I like this site. I do not think we have equivalent of this in India...


Theu have done a real good job.

Tempted to create / replicate and collaborate with them ( but...wake up...i am a corporate salaried guy).
 
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when bunch of paindoos put together a website, this is what happens :-D
Exception not the rule ;)
Tons of better websites out there. There's no USP for the current website. If somehow it would let me quickly create a BOQ out of my selected products we'd be getting somewhere.
Update: Mobile website has SSL


Seems like SSL is misconfigured.
 
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Adjustable side compression straps help secure the load.

mwpbnp.com
 
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