"Wonderful Indonesia" echoes in various countries"

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"Wonderful Indonesia" echoes in various countries"
Sabtu, 23 April 2016 21:56 WIB | 937 Views
Pewarta: Andi Abdussalam

(ANTARA FOTO/Adiwinata Solihin)

Jakarta (ANTARA News) - Indonesia is currently introducing its tourism potential through "Wonderful Indonesia," a campaign it is promoting in many countries, such as Montenegro, China, Monaco and the United Arab Emirates.

In Monaco, the Indonesia Pavilion was voted Best Participant by the organizers of the 25th International Tourism Exchange and Tourism Fair and Equipment for Hotels & Catering (METUBES) Fair which was held from April 21 to 23 in Budva, Montenegro.

Through the Indonesian Embassy in Belgrade, the "Wonderful Indonesia" brand was promoted and Indonesia became the first Asian country to become a partner of the event.

The Indonesian Embassy in Belgrade informed in a statement received in Jakarta on Saturday that Indonesian Ambassador to Montenegro, Harry Kandou, is working to strengthen relations between both nations.

One of the steps aimed at fostering relations between Indonesia and Montenegro is the participation in the METUBES Fair.

Indonesias presence in Montenegro is not merely to attract tourists but also to boost business-to-business cooperation in the field of tourism. "The Indonesian Pavilion sprawled over I63 square meters promotes the "Wonderful Indonesia" tourism program with a focus on the maritime sector.

Visitors to the pavilion enjoyed various overviews of the Indonesian tourism experiences, Habadi Soewedo, chief cultural and social affairs information officer of the Indonesian Embassy in Belgrade, said.

The Indonesian Embassy continues to combine various types of promotions including travel destinations, cultural, culinary and fashion, in each of the embassys activities. If these promotions are handled well, the blend of all tourism aspects can further make them more effective, according to the ambassador.

In the fair titled "Wonderful Indonesia," the Indonesian Pavilion presented a lot of attractions, such as the special coffees of Indonesia and its traditional dances. The various strategies are aimed at instilling in the minds of potential travelers the idea of a "dream holiday" in Indonesia, as well as establishing a brand image of Wonderful Indonesia in the European region.

In China, particularly in the Henan Province, the Indonesian Tourism Ministry also promoted tourism trough the "Wonderful Indonesia" brand at the Nanyang Cultural Festival. The Chinese cultural festival is being held in Henan on April 20-26, 2016.

Assistant Deputy for Asia Pacific Market Development of the Tourism Ministry, Vinsensius Jamadu, said in Jakarta on Thursday (April 21) that the mission of his ministry in the Chinese festival was to attract Chinese tourists to visit Indonesia. China is one of the main market for Indonesian tourism.

In the festival, the Ministry of Tourism staged a number of traditional arts performances and presented various Indonesian special foods such as rendang (meat simmered in spices and coconut milk), fried rice, satay, chicken soup, oxtail soup and rawon (beef stew and other fixings) soup.

"The taste of the Indonesian culinary dishes matches the appetite of Chinese who like savory and spicy foods," noted Vinsensius Jemadu, who also attended the inauguration of the Indonesian "Wonderful Indonesia" restaurant in Hebei, Anhui province, China, recently.

In the festival, the tourism ministry open a special stand and gave a chance to visitors to obtain information on various flagship tourism destinations in Indonesia.

The ministry promoted at least 10 primary tourism destinations namely the Buddhist Temple of Borobudur, the Mandalaika, the Labuhan Bajo, the Bromo-Tengger-Semeru, the Seribu Islands, the Lake Toba, the Wakatobi, the Tanjung Lesung, Morotai and the Tanjung Kelayang tourist destinations.

This promotion is in line with Tourism Minister Arief Yahyas appeal to tourism officials to ensure that the Indonesian tourism marketing promotion efforts across the world result in better contacts with the media. These should also promote the various deregulation measures undertaken by the Indonesian government to provide easy visa to tourists intending to visit Indonesia.

In the meantime, "Wonderful Indonesia" has also won appreciation from Prince Albert II of Monaco when it was introduced during an Indonesia-Monaco Friendship Night in Monte Carlo on April 20.

The Tourism Ministry Secretary, Ukus Kuswara, said in Monaco on Saturday that Monacos head of state appreciated the campaign when he attended the friendship night, where cultural and arts performances were the highlight.

Apart from Prince Albert II, the friendship night, an initiative of the Indonesian tourism ministry and the Indonesian Embassy in Paris, was also attended by government officials, the head of state palace, the head of Monaco Economic Agency, industrialists and tourism business players of the kingdom state.

As part of its efforts to attract tourists from the Middle East, the Tourism Ministry will also take part in the Arabian Travel Mart in Dubai, United Arab Emirates (UAE), scheduled for April 25 to 28, 2016.

The Tourism Ministry will promote the "Wonderful Indonesia" program at the "Arabian Travel Mart" as part of its efforts to develop global tourism networks and attract more foreign tourists to Indonesia.

The Assistant Deputy for America, Middle East, Europe Tourism Promotion at the Tourism Ministry, Nia Niscaya, said on Thursday (April 21) that the Middle East is a big tourism market for Indonesia.

Currently, Indonesia is trying to catch up with Malaysia, which attracts about 300 thousand tourists from the Middle East, or with Thailand, which receives some 800 thousand tourists from the same region.

"The Middle East market is big, with tourists spending more than the average expenditure norms. Generally, the length of stay for the Middle East tourists is about 8.5 days, with an average spending of about US$1,190 each. In Dubai, we target family tourists, who spend about two to three months of holidays during the dry season," Nia said.

The participation of Indonesia in the Arabian Travel Mart will be the 14th such appearance. This year, the Tourism Ministry has invited 52 national tourism operators, restaurants and hotels.

(A014/INE)
EDITED BY INE
(A014/KR-BSR/A014)

http://www.antaranews.com/en/news/104352/wonderful-indonesia-echoes-in-various-countries

 

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Indonesia targets to attract tourists from Middle East, China
Senin, 18 April 2016 18:22 WIB | 1.115 Views
Pewarta: Andi Abdussalam

Visitor Zheng crossing a pontoon bridge to the replica of the ship of Admiral Cheng Ho II in Batam, Riau Island, February 21, 2016. The new thematic travel destinations unveiled it is open daily to the public and still be able to sail if needed. (ANTARA/Joko Sulistyo)

Jakarta (ANTARA News) - Indonesia is intensifying its tourism promotional activities in the Middle East and China in an effort to attract 12 million foreign tourists this year and 20 million by 2019.

In a bid to lure international tourists from these two regions, the Indonesian government is developing special tourism destinations. As tourists coming from the Middle East are mostly Muslims, 10 provinces are now being developed as Halal tourism destinations.

Besides this, the Indonesian government is also preparing 10 tourism destinations known as the "10 New Balis." These ten new destinations are expected to become as popular as Bali, the famous Indonesian tourist resort island of Bali Province.

Minister of Tourism Arief Yahya had stated recently that the term "New Bali" was an expression that promoted new destinations to attract as many tourists as those visiting Bali Island.

The ten prioritized tourism destinations in 2016 include Lake Toba (North Sumatra), Belitung (Bangka Belitung), Tanjung Lesung (Banten), Seribu Islands (Jakarta), Borobudur Temple (Central Java), Mount Bromo (East Java), Mandalika Lombok (West Nusa Tenggara), Komodo Island (East Nusa Tenggara), Wakatobi National Park (Southeast Sulawesi), and Morotai (North Maluku).

However, both Muslim and non-Muslim tourists can choose between the two types of tourism destinations either to visit the Halal tourism destinations or the New Balis. Halal tourism is designed not only for Muslims but also for non-Muslims.

"A misunderstanding still exists regarding Halal tourism, and some people think it is meant only for Muslims as all aspects must be based on shariah. However, Halal tourism means the destination, accommodation, culinary delicacies, and tourist attractions must all be in accordance with the Halal concept," Burhasman, head of the Tourism and Creative Economy Office of West Sumatra Province, stated recently.

Therefore, the 10 Halal tourism destinations are also being offered to non-Muslim tourists. The Indonesian Tourism Ministry has designated at least 10 provinces as Halal tourist destination regions, which comprise six provinces or special regions in Java (Banten, Jakarta, West Java, and Central Java, in addition to Yogyakarta and East Java), two in Sumatra (West Sumatra and Aceh), one in Kalimantan (South Kalimantan), and one in Nusa Tenggara (West Nusa Tenggara or NTB).

While developing Halal tourism destinations, Indonesia is also increasing its promotional activities in the Middle East, including by participating in various travel expositions.

On April 25-28, 2016, for instance, Indonesia will take part in the "Arabian Travel Mart" in Dubai.

"This is an effort to attract tourists to Lombok in NTB Province. It has been known as a tourist resort that won the Worlds Best Halal Tourism Destination and Worlds Best Halal Honeymoon Destination," Indonesian Ambassador to United Arab Emirates (UAE) Husin Bagis noted in Abu Dhabi on Sunday (April 17).

He said Indonesias participation in the travel mart was part of its efforts to promote the countrys tourism destinations to boost foreign tourist arrivals from the Middle East.

The ambassador said his side will also approach Etihad Airways to open direct flights from Abu Dhabi to Lombok, NTB Province.

According to Bagis, promotional efforts were also being carried out through advertisements in flight magazines of Garuda Indonesia and Etihad Airways. A cultural promotion and a trip program for journalists from the UAE to visit shariah tourism destinations, such as Lombok, West Sumatra, Aceh, and South Sulawesi, were also organized.

"These promotional activities also involved Indonesian citizens staying in the UAE," he noted.

Besides promoting its tourism destinations in the Middle East, Indonesia has also set its sights on luring tourists from China. It is even offering an opportunity to Chinese businesses to invest in tourism destinations in Indonesia.

The assistant deputy for Asia Pacific market development of the Ministry of Tourism, Vinsensius Jemadu, had earlier said Indonesia has selected China to intensively market its diving tourism as a large number of Chinese tourists can potentially visit the country.

Indonesia would continue to promote diving tourism in China, he said last month.

"We have already sent a diving tourism sale mission to Chongqing, which is one of the four municipalities under the direct control of the central government in China," he said.

He said his office conducted a "China Diving Sales Mission" on March 16, the first to be held in that city, bringing together Indonesian and Chinese tourism businesspersons.

"We hope it would lead to business transactions. The response was good," he said.

Asia Pacific market development staff William Kalua, who participated part in the initiative, said he showcased a large number of tourism destinations in Indonesia at the event.

"A lot of people there did not know that Indonesias coastline stretches for more than 5,000 kilometers, longer than that of China. Most of Indonesia is waters, making it a country very rich in marine tourism potential, including diving," he said.

Indonesia is making its efforts not only to attract Chinese tourists but also lure investors from that country.

Tourism Minister Arief Yahya has offered three tourism destination investment opportunities to Chinese investors wishing to invest in tourism business in Indonesia.

"I have offered investment opportunities in three main tourism destinations to Chinese investors in the Anhui Province," the minister said when contacted on phone from Jakarta on Saturday.

Minister Arief Yahya was on a visit to the Chinese province of Anhui to meet the local government officials to offer investment opportunities in North Bali, Bintan Island in Riau Islands province near Singapore, and Manado, the provincial capital of North Sulawesi, in Indonesia.

He said investment in these three destinations is still very promising. For instance, in North Bali, the land is still very cheap and is available at a price one-tenth of the prevailing rate in South Bali.

A lot of Chinese tourists prefer visiting Bintan and Manado.

"Investment will be needed in infrastructure such as a toll road and an airport, especially in Bali. Possibly, there will be investors from Anhui who want to invest in these," the minister said.
(Uu.A014/INE/KR-BSR/F001)
http://www.antaranews.com/en/news/1...ts-to-attract-tourists-from-middle-east-china

Middle Eastern Investors Eye Mandalika and Tanjung Lesung Resorts




Middle Eastern investors are interested in participating in the development of Mandalika and Tanjung Lesung special economic zones, where the government would escort them and provide incentives.

ARIEF KAMALUDIN|KATADATA

Thursday, 24 March 2016 | 09:20 WIB

KATADATA - To attract foreign investors and boost the country’s forex reserves, the government is planning to develop Indonesian resorts. Middle Eastern investors have already expressed an interest in participating in the development of Mandalika and Tanjung Lesung Resorts.

The Coordinating Investment Board (BKPM) representative office in Abu Dhabi confirmed this news, saying that the Middle Eastern investors have sent official expressions of interest in investing in Indonesia’s tourism sector.

The selected locations are Mandalika special economic zone in West Nusa Tenggara and Tanjung Lesung special economic zone in Banten. According to the board’s head Franky Sibarani, this interest from Middle East means the tourism sector in Indonesia still has enormous potential for development.

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Previously the government issued official policy so that Mandalika and Tanjung Lesung would be developed for the country’s tourism sector. And with Middle Eastern investors coming in, it shows that this is the right step for Indonesia to achieve the government’s dream, which is to make Indonesian tourism a priority investment sector.

The BKPM would also continue to promote Indonesia’s policy reforms, such as the three-hour investment service, waging formula, and fuel price cuts. They would also promote tax incentives, such as tax breaks, tax allowances, and the import duty facility. There are also special incentives for special economic zones in the tourism sector, such as Mandalika and Tanjung Lesung.

To encourage further investment, the BKPM office in Abu Dhabi would work together with the tourism ministry, the Indonesia Tourism Development Corporation and Banten West Java Tourism Development (PT BWJTD).

Although the BKPM has targeted many Middle Eastern countries, actual investment from those countries in 2015 was lower than expected. Other target countries are Singapore, Japan, South Korea, China, United States, Australia, Taiwan, Malaysia, and the UK.

http://en.katadata.co.id/news/2016/...tors-eye-mandalika-and-tanjung-lesung-resorts

 

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Tourism Ministry aims to woo 13.5 million foreign visitors next year

• News Desk
  The Jakarta Post
  

Jakarta | Tue, June 14 2016 | 10:37 pm

Pilgrimage tours to Borobudur and neighboring temples will be offered in an effort to increase the number of foreign tourists visiting the sacred monuments in Central Java.(Shutterstock/-)

The Tourism Ministry is aiming to achieve a target of 13.5 million foreign tourist arrivals next year with the development and promotion of 10 priority tourist destinations.

Tourism Minister Arief Yahya said the government would next year focus on boosting the promotion of the priority destinations, which are Lake Toba, Belitung, Tanjung Lesung, Thousand Islands, Borobudur temple, Mount Bromo, Mandalika, Komodo Island, Wakatobi National Park and Morotai.

Lake Toba is seen from high land.(Shutterstock/-)

Arief was quoted by Kontan on Monday as saying that the government would boost promotions, especially in the four countries that provided the biggest contributions to Indonesian tourism. “Those countries are China, Singapore, Malaysia and Japan.”

According to Arief, in 2017, his ministry will receive a budget allocation of Rp 4.08 trillion, of which Rp 2.75 trillion will be used to promote tourism overseas.

The government has allocated Rp 100 trillion for the development of infrastructure and basic facilities in the destinations.

Arief said earlier that Indonesia needed an additional 120,000 hotel rooms, 15,000 restaurants, 100 recreational parks, 100 diving operators, 100 marinas and 100 special economic zones.

President Joko “Jokowi” Widodo expects tourism to contribute 15 percent to gross domestic product (GDP), generate foreign exchange of Rp 240 trillion and create jobs for 13 million people. (dmr)

A visitor enjoys the view of Mount Bromo in Probolinggo, East Java.(ANTARA FOTO/Zabur Karuru)

http://www.thejakartapost.com/news/...-13-5-million-foreign-visitors-next-year.html

 

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Wonderful Indonesia campaign adorns Berlin buses
NEWS DESK
THE JAKARTA POST

Jakarta / Sat, March 9, 2019 / 09:03 am

• Kompas.com reported that the advertisement featured popular tourist destinations in Indonesia, such as Borobudur temple in Central Java, Raja Ampat in West Papua, Lake Toba in North Sumatra and Wae Rebo in East Nusa Tenggara, and it would be on display until March 31.
  
  The ads are being displayed on buses with high ridership, such as those operating on the Tauentzienstraße, Checkpoint Charlie, East Side Gallery and Lustgarten routes.
  
  Read also: Wonderful Indonesia promoted on Sydney buses
  
  Tourism Minister Arief Yahya said the effort aimed to attract the attention of the world’s tourist industry, which was gathered in Berlin for ITB 2019.
  
  Arief explained that ITB was among the largest tourism events, bringing together wholesalers, buyers and sellers from around the world.
  
  “We can see the results, it’s very interesting and impressive,” said Arief, adding that many people took selfies with these buses in the background.
  
  It was not the ministry’s first attempt to promote Wonderful Indonesia on buses. Previously, the campaign was conducted in Berlin, London and Sydney. (jes/kes)
  

https://www.thejakartapost.com/trav...l-indonesia-campaign-adorns-berlin-buses.html

Wonderful Indonesia promoted on London buses, taxis
NEWS DESK
THE JAKARTA POST

Jakarta / Mon, November 12, 2018 / 04:33 pm

• Facebook pagespecifies that the advertisements are being displayed on 350 taxis, including the country’s iconic black cabs, and 15 buses. The ads wrap around almost the entire taxi, while, on the buses, they are located only on the back.
  
  
  
  The Tourism Ministry stated that the ads were being displayed on 350 taxis and 15 buses. (The Tourism Ministry on Facebook/File)
  
  According to kompas.com, the ads feature tourist destinations and the culture of Indonesia, including Lake Toba in North Sumatra, Mount Bromo in East Java, Padar Island in East Nusa Tenggara, the Gandrung dance from East Java's Banyuwangi and the Legongdance from Bali.
  
  Read also: Russian buses promote Wonderful Indonesia during World Cup
  
  Nia Niscaya, the ministry’s undersecretary for marketing development, said several strategies were put in motion to introduce Indonesia to the world. “One of them is branding on black cabs,” Nia said, adding that the vehicle was selected because, as a taxi, it was exposed to many people.
  
  
  
  Borobudur temple is featured on a black taxi. (The Tourism Ministry on Facebook/File)
  
  This is not the ministry’s first time promoting the brand on buses and taxis. In 2016, five buses and 400 taxis featured Wonderful Indonesia images from October to November.
  
  Tourism Minister Arief Yahya said the campaign was considered necessary despite the brand being known internationally. “We have to introduce new and interesting things to travelers. We should make them curious about Wonderful Indonesia and [encourage them] to visit our country,” Arief said. (wir/wng)
  
  • TOPICS :Wonderful-IndonesiaLondontravelpromotion

We can see more tourist from abroad like France, Germany, US, UK even Russia come to visit Indonesia