They are extremely privileged group within India.
That's for engineering colleges. There's a law in some states that reserves one seat in every engineering colleges for KPs. Anyway, there are so many engineering colleges in India now that such quota is irrelevant (unnecessary).
But there is no such provision in medical colleges. Yet KPs have high percentage of doctors.
That's for engineering colleges. There's a law in some states that reserves one seat in every engineering colleges for KPs. Anyway, there are so many engineering colleges in India now that such quota is irrelevant (unnecessary).
But there is no such provision in medical colleges. Yet KPs have high percentage of doctors.
Rajesh Razdan, Founder and CEO, mCarbon
Anil Mascarenhas and Yash Ved | IIFL | Mumbai | February 12, 2015 14:19 IST
Rajesh Razdan, Founder and CEO, mCarbon founded the company in early 2008, to create a compelling platform based offerings for Telco's to maximize revenues in the areas of usage and retention, customer life cycle and value management. An industry veteran of 16 years, his vision is to support global Telco's through technology based offerings to help them up sell and cross sell more, enabling continuous usage and return based business models. In his present capacity as CEO, he steers mCarbon's strategic vision, corporate development and operations. In the past, Rajesh has served as a member of solution sales team at Nokia Siemens and handled APAC and India region. Formerly, he has held senior positions with leading Telecom Organizations including KPN International Consulting, Ericsson, and Roamware wherein he worked across business development, product management, channels, strategic alliances, marketing and strategy functions.
mCarbon was founded in Early 2008 and is headquartered in Noida, servicing total base of over 500 million subs across all major telco’s in India. The company is the leading provider of Usage and revenue upliftment products for telcos that increase user engagement through various offerings by using deep customer analytics as a base. mCarbon’s flagship product micro loan for talk time/data is one of the largest such products by volume globally ,enables telcos to engage their base better by using such product when s/she is out of charge for to use any of the telco basic service.The products instantly extends the lifecycle of the subscriber by ensuring better balance in the pre –paid account.
Replying to
Anil Mascarenhas and
Yash Ved of IIFL, “Our large focus area is on using analytics to deliver more targeted usage and revenue enhancement offerings. We are looking for a CAGR of 50% growth target over the next 3 years.”
How did the founders get together?
Brij and I were colleagues at Comviva ( erstwhile Bharti Telesoft) and we got together later in 2008 as we felt we could come up with some innovation for telcos not just to keep their customers engaged meaningfully but also improve their revenue streams. We were fortunate to have Bharti Airtel as one of our first clients. Within a year or so we had most other names including Idea and Vodafone on board with us.
What kind of services do you provide besides the micro loan facilities?
Apart from micro loan platform, Our Intelligent notifier platform uses advanced Big Data Analytics and usage patterns to allow telcos to create actionable customer insights from their data in real-time. Operators can create customer interactions that are more Personal, Relevant and Timely; providing a better user experience and generating higher returns than traditional segmented campaigns.
Call Manager suite enables all incomplete calls in the network to get completed by using various use cases like schedule calls at a particular time, stop spam, missed call notifications or collect call that allows subscribers to request their families and friends to take care of the call charge when one doesn’t have enough balance.
Also CEM portfolio supports telcos in managing customer relationship, designing marketing mix models for each customer, measuring customer loyalty, determining the true value of a customer, product upselling and cross selling and driving engagement on the network.
What outlook do you see for India mobile value-added services market?
This is clearly a VAS 2.0 for India. While the first avatar was all content aggregation using traditional methods like Voice, SMS being pushed to the consumer, now its about contextual products , better target audience, since one the customer has become more aware ( with data as a key driver, many such services are freely available over mobile internet ) and their is a tremendous choice being offered by the OTT players of all type. A good example is SMS being a primitive VAS product while messenger apps like whats app being a clear VAS 2.0 product. The offerings that take usage analytics of the customer as the key driver, ease of use and availability across device types will be seeing more adoption in the current value added services market.
Also, at a macro level, industry has witnessed a series of developments on the back of various factors, such as rising mobile Internet and broadband penetration, double-digit growth in terms of number of mobile phone users and further innovation in product development via apps and social media.
What is your focus area going forward?
Our large focus area is on using analytics to deliver more targeted usage and revenue enhancement offerings. Products like micro loan and intelligent notifier will be one of the few key products that we shall be focussing on. All these essentially increase pay revenue and monetize channels, enhance customer life time value for the telco.
What is the growth target do you expect over the next 3 years?
We are a big believer of telecom usage We are looking for a CAGR of 50% growth target over the next 3 years.
Brief us about your international plans?
We are planning to expand our business in the South Asia and some pockets of Africa. We have slated suitable investments for the same and currently executing the plans.
Any plans for acquisitions?
Growing inorganically is an important lever for growth and we are very open to look at suitable opportunities especially if they give market and customer access outside of a large market outside of the country.
What is your outlook on telecom sector?
On a broad level, consolidation has to happen in the telecom sector with more value addition for consumers being doled out across with data being a prime driver in the next 2 or 3 years. Analytics will play a major role in doing segmented offerings that drive usage and enhance ARPU at a grass root level. Payment enablement and using telco connect for 3rd party fulfilment will also see a steady rise and the organisations that understand technology and changing digital lifestyles will benefit the most in this current run.
What is your revenue mix?
Currently majority (about 90%) of our revenue comes from India across all leading telcos and few enterprises, while remaining 10% from the international market, largely South Asia.
What is your revenue?
Being a private company we can’t disclose the financial numbers. As a broad range for the current financial year it will be in the range of US $(10-15) Mn .
Who are the investors in the company? Are you looking for an IPO?
Canaan Partners has invested in us so far. At the moment we are looking at a healthy growth for the next 2 years and IPO is one of the many options we may consider for strategic growth as we grow the footprint both nationally and internationally.
https://www.indiainfoline.com/artic...n-founder-and-ceo-mcarbon-115021200364_1.html