Inspector Spacetime
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That is exactly why they are going for electric. Check the youtube video posted at the top of this page for more info.Right now electric cars are a niche market, but growing market and will eventually become as common as petrol cars are today. If Turkish companies want to be a player in this market then they need to get in now.
Not in 20 years or so when its controlled by European, East Asian and US car manufacturers. Then they will face the same problems they do now. A tight market, rivals with decades more experience, lack of brand awareness etc.