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By winning the Kuwait Municipality tender order for 815 trucks, Tata Motors consolidated its position as a prominent player in the Middle East commercial vehicle market. The recent order was almost double of the previous order awarded to the company in 2011 and constitutes over 80% of the tender requirement of trucks in the heavy, medium and light categories for applications like tippers, tankers, cargo and vehicle recovery units for Kuwait Municipality. It is also the largest single order of Tata Motor’s Prima trucks and is thereby setting new benchmarks for performance and success in international markets.
Speaking on the occasion, Mr. Rudrarup Maitra, Head – International Business, Commercial Vehicles, Tata Motors Ltd. said, “Tata Motors has been selling its commercial vehicles in Kuwait for over 45 years. Tata Motors with its ILCV & MHCV truck segment platforms offers safe, efficient and comfortable means of transportation as well as unparalleled return on investment and dependability to their customers. They provide transport solutions to customers across all projects related to the oil sector and general infrastructure development in Kuwait.
The recent order is reflective of our commitment to be an integral participant in the international landscape as well. The tender will help boost brand visibility for Tata Motors and we hope to continue our long and rewarding partnership with the Kuwait Municipality. We also conducted training workshops for the 800 plus drivers to familiarize them with the vehicles, to have better drivability and performance
The TATA PRIMA designed by technology, know-how and expertise with global standards of power, durability, payload, emissions and safety will enable customers upgrade to a new-age truck, with new-age global specifications and systems, a result of customer feedback combined with years of experience in the trucking business. The range being launched today is world-smart in every sense. The TATA ULTRA is specially designed to meet the changing customer needs in the light commercial vehicle segment. It’s a BUV (Business Utility Vehicle) offering an SUV like comfort with a truck like performance and the profitability of a Light Commercial Vehicle
We are confident that through our trusted partnership with Al Zayani Company, we will be successful in establishing a long-term relationship with our customers.”
Tata Motors Middle East | Commercial Vehicles for Every Business Need
Explore Tata Motors' range of commercial vehicles tailored for the Middle East market. From sturdy trucks to versatile buses, find the perfect solution for your business requirements. Discover reliable performance, durability, and efficiency.me.tatamotors.com
This kind of company will not compete worldwide. It can only be success in india under the protection of India government. If it goes out of India or beyond sphere, it will loses badly.
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This is what I can competitive in neutral high end market ground. That is real competition. We are talking about EV and you show me conventional trucks?