Study Finds 90% of Chinese Consumers Ready to Eat Cultivated Meat , China consumes 30% of the world's meat, the single largest market globally

[beijingwalker]

Study Finds 90% of Chinese Consumers Ready to Eat Cultivated Meat , China consumes 30% of the world's meat, the single largest market globally​

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January 14, 2022

Trying cultivated meat


A new study in China has revealed 90% of consumers would eat cultivated meat in the country. The encouraging figures come at an important time for the emerging Chinese cultivated meat sector, with the Chinese government’s increasing emphasis on food safety and environmental sustainability.

The market report from alt protein investor Lever China and Chinese media outlet FoodPlus surveyed over 2,000 consumers across China. 90% said they would eat cultivated meat – that is meat produced by cellular agriculture – while 30% said they would make it their primary source of protein if it can achieve the same taste and texture as conventional meat. China currently consumes approximately 30% of the world’s meat, making it the largest market globally.

The numbers back up significant investment in the sector, with Chinese cultivated meat company Joes Future Food recently raising 70 million RMB ($10.9 million) in its Series A funding round. Meanwhile, Chinese startup CellX has revealed its cell cultivated pork range, and Chinese alt protein company HEROTEIN has partnered with US cell ag innovator Mission Barns to bring the first hybrid cultivated / plant-based meat products to China.

Customized meat

The study also found that the Chinese term for “customized meat” (订制肉) generated the greatest consumer interest in the category, with other terms used in the sector performing relatively weakly in encouraging consumption. Nomenclature is a hot topic in the field, with “cell-cultured” preferred by the United States Food and Drug Administration and “cultivated meat” encouraged by The Good Food Institute and others.

“Choosing an authentic Chinese name that can balance the technology, marketing appealing, and culture familiarity is an important step to help with the industry’s development in China. The study suggests that using the term 订制肉 (“customized meat”) can help the government and industry meet its goals in this sector by increasing public interest and willingness to try the product, which we believe is critical for building a national sustainable system of meat consumption in the future,” stated Cecilia Zhao, alternative protein project manager of Lever China.

https://vegconomist.com/cultivated/study-finds-90-of-chinese-consumers-ready-to-eat-cultivated-meat/

 

[Hamartia Antidote]

has partnered with US cell ag innovator Mission Barns to bring the first hybrid cultivated / plant-based meat products to China.

https://vegconomist.com/cultivated/study-finds-90-of-chinese-consumers-ready-to-eat-cultivated-meat/

Silicon Valley's Mission Barns, Producer of World's First Cultivated Bacon, Secures $24M to Upscale - vegconomist - the vegan business magazine

Mission Barns has raised $24 million from a list of high profile investors to upscale its cultivated fats and build a pilot production plant

vegconomist.com

© Mission Barns

Silicon Valley’s Mission Barns, Producer of World’s First Cultivated Bacon, Secures $24M to Upscale​

"The team works to create products incorporating Mission Fat both independently and through collaborations with leading meat companies and plant protein partners. Products include bacon, breakfast patties, burgers, nuggets, dumplings, hot dogs, poultry sausages, and meatballs."

Mission Barns partners with Silva Sausage Co., completes first-ever scaled-up manufacturing run of a product containing cultivated meat

Mission Barns, a leader in cultivated fat, announces a multi-year partnership with a key partner and the completion of a scaled-up manufacturing run.

www.businesswire.com

BERKELEY, Calif.--(BUSINESS WIRE)--Mission Barns, a leader in cultivated fat, completed the first-ever scaled-up manufacturing run of a product containing cultivated meat with its Mission Chorizo Sausage. This Chorizo is a delicious blend of Mission Fat™ and plant-protein that together deliver all the succulence, sizzle and satisfaction you’d expect from a sausage but without the downsides common to conventional animal protein.

 

[Globenim]

The market report from alt protein investor Lever China and Chinese media outlet FoodPlus surveyed over 2,000 consumers across China.

The numbers back up significant investment in the sector, with Chinese cultivated meat company Joes Future Food recently raising 70 million RMB ($10.9 million) in its Series A funding round. Meanwhile, Chinese startup CellX has revealed its cell cultivated pork range, and Chinese alt protein company HEROTEIN

Lever has been invested into HEROTEIN since early last year.
Studies published by the own capitalist investors, that just happen to suggest and defacto (self) promote public interests into an existing investment, are to be taken with a grain of salt.

 

[mili]

The meat, dairy industry is the most destructive to the environment, human & animal lives by far. Worse than the fossil fuel, arms, tobacco industries & even illegal ones like the drugs trade.

 

[Hamartia Antidote]

Lever has been invested into HEROTEIN since early last year.
Studies published by the own capitalist investors, that just happen to suggest and defacto (self) promote public interests into an existing investment, are to be taken with a grain of salt.

Well HillHouse Capital is a top investor in Joes Future Food and HillHouse is just a front company for Yale University.

 

[FairAndUnbiased]

I already eat vegetarian but this will help those who aren't ready for vegetarianism to reduce impact on climate and increase animal welfare. If we can reduce China's animal farming requirement to the degree that traditional agriculture can handle it, then it's a success.

 

[letsrock]

CHinese should be a little more thoughtful about this. Meat rearing has been as old as human civilization and even now provides livelihood for millions especially in poorer countries. once you give up on the culture of animal husbandry or agriculture its very hard to get them back. Much more difficult than convincing people to have one extra child after telling them for years not to have.

So to give up all this culture and economy for some lab made concoction benefiting a few global companies need some thought.

 

[FairAndUnbiased]

CHinese should be a little more thoughtful about this. Meat rearing has been as old as human civilization and even now provides livelihood for millions especially in poorer countries. once you give up on the culture of animal husbandry or agriculture its very hard to get them back. Much more difficult than convincing people to have one extra child after telling them for years not to have.

So to give up all this culture and economy for some lab made concoction benefiting a few global companies need some thought.

China currently has too high meat demand for traditional agriculture to handle. the current meat demand is being satisfied with cruel and unsafe foreign practices like factory farming using imported grains, or outright importing foreign meat products which are also from cruel and unsafe factory farms.

there is nothing timeless about factory farming, it has only been around since the 1930's. in less than 100 years it has completely outcompeted traditional agriculture everywhere that traditional farmers and ranchers have not been protected from it by selling unsafe meat from tortured animals that have never known freedom. it is very different to eat meat from traditional agriculture, than from factory farming. since it is impossible to distinguish (since even grass fed beef has cows being 'finished' in a factory farm) I just eat vegetarian instead. For those who don't want to eat vegetarian, lab meat will decrease the demand for 'real' meat to the level where traditional agriculture can handle the demand.

 

[letsrock]

China currently has too high meat demand for traditional agriculture to handle. the current meat demand is being satisfied with cruel and unsafe foreign practices like factory farming using imported grains, or outright importing foreign meat products which are also from cruel and unsafe factory farms.

there is nothing timeless about factory farming, it has only been around since the 1930's. in less than 100 years it has completely outcompeted traditional agriculture everywhere that traditional farmers and ranchers have not been protected from it by selling unsafe meat from tortured animals that have never known freedom. it is very different to eat meat from traditional agriculture, than from factory farming. since it is impossible to distinguish (since even grass fed beef has cows being 'finished' in a factory farm) I just eat vegetarian instead. For those who don't want to eat vegetarian, lab meat will decrease the demand for 'real' meat to the level where traditional agriculture can handle the demand.

Factory farming is just a technique of providing what humanity has been eating for millennia - meat. Investments can be made to improve the technique so it meets the standards of humane treatment of animals.

Lab meat is a completely new food which tries to imitate meat. Moreover the production is highly concentrated in few hands. This may not be problem in china if govt takes over or highly supervises its production but this can be disaster for the world and another way for money to move from poor to rich.

 

[FairAndUnbiased]

Factory farming is just a technique of providing what humanity has been eating for millennia - meat. Investments can be made to improve the technique so it meets the standards of humane treatment of animals.

Lab meat is a completely new food which tries to imitate meat. Moreover the production is highly concentrated in few hands. This may not be problem in china if govt takes over or highly supervises its production but this can be disaster for the world and another way for money to move from poor to rich.

we all know that will never happen. the reality is that the US is the leader of factory farming and will never do anything to decrease profit margins even 0.1% or give up even 0.1% market share if they can help it. factory farming (both animal and plant) is a key weapon for full spectrum dominance on par with weapons, dollars, Hollywood and Ivy League universities.

 

[+4vsgorillas-Apebane]

Decreasing meat consumption will ensure Chinese food security. Its more efficient to directly eat grains than to feed it to an animal to eat its meat.

Its unsustainable to eat as much meat as the western world and also too barbaric. Confucius became vegetarian so its definitely for enlightened Chinese to follow his example.

 

[Globenim]

CHinese should be a little more thoughtful about this. Meat rearing has been as old as human civilization and even now provides livelihood for millions especially in poorer countries. once you give up on the culture of animal husbandry or agriculture its very hard to get them back. Much more difficult than convincing people to have one extra child after telling them for years not to have.

So to give up all this culture and economy for some lab made concoction benefiting a few global companies need some thought.

Factory farming is just a technique of providing what humanity has been eating for millennia - meat. Investments can be made to improve the technique so it meets the standards of humane treatment of animals.

Lab meat is a completely new food which tries to imitate meat. Moreover the production is highly concentrated in few hands. This may not be problem in china if govt takes over or highly supervises its production but this can be disaster for the world and another way for money to move from poor to rich.

Its hard to make out what you are trying to get at with all the jingoistic tangents about China you are shoehorning into your posts... but America didnt collapse nor cause a global disaster after thoughtlessly abondoning humanities millenia old cheese making culture in favour of some processed imitation fake cheese either. All it did was add to an already endless list of American junk food. Where is all this drama even coming from?

When the only viable alternative is reducing or ending your "real" meat intake how is that "culturally" any different than replacing the deficit with cultivated meat? And your body doesnt care if there are no contaminants. Proteins are proteins.

 

[REhorror]

GMO in any other names.
No thanks!

 

[letsrock]

Its hard to make out what you are trying to get at with all the jingoistic tangents about China you are shoehorning into your posts... but America didnt collapse nor cause a global disaster after thoughtlessly abondoning humanities millenia old cheese making culture in favour of some processed imitation fake cheese either. All it did was add to an already endless list of American junk food. Where is all this drama even coming from?

When the only viable alternative is reducing or ending your "real" meat intake how is that "culturally" any different than replacing the deficit with cultivated meat? And your body doesnt care if there are no contaminants. Proteins are proteins.

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reported for repeated posts in bad faith speculating motives to posters @waz .
I discussed a lot more than nutritional quality of lab meat.