Spotlight: A lifeline called Zindagi

[sid426]

The largest television network of India had been meaning to bring about such a revolution in programming for quite some time now, reveals Shailja Kejriwal, the Chief Creative Head of Special Projects at Zeel for Zindagi. While speaking to Images on Sunday on telephone from Mumbai, Shailja seemed quite excited about the success her project has received. “Even the guys at the Zee offices in Mumbai compete over who gets to display their favourite Pakistani stars as desktop wallpapers,” she added.

According to her, Mahira Khan, Fawad Khan, Sanam Saeed, Imran Abbas, Saba Qamar, Hamza Ali Abbassi, Sanam Baloch, etc, are nothing less than heartthrobs for Indian youth.

Shailja Kejriwal’s name is well-recognised in the Indian television industry after being associated with Star India Pvt Ltd (1998-2007) and NDTV Imagine (2008-2010). She has her finger very much on the pulse of Indian audiences.

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Spotlight: A lifeline called Zindagi - Pakistan - DAWN.COM

 

[wolfschanzze]

Heartthrobs? Nobody even recognizes names of those actors in India..
Self appraisal article nothing more.

 

[sid426]

watched 'Aunn Zara' last night.Found it pretty refreshing.These soap operas are the only way to peek into the Pakistani social life for Indians.

 

[harpoon]

Now no Pakistani should complain that Indian Media is not giving preference to Pakistani entertainment.