South Korea: Bollywood’s Future Market?

[Saladin1]

Im nott sure why Kkoreans would llike Flop B GRade moviess

 

[Yogi]

I watch neither Bollywood nor Lollywood. Both have gone down in quality, Lollywood drastically, since the old days. The issue is not the rare gems that come out, but the normal churn.

And, before you say anything, I am not saying average Hollywood movies are any more artistic. My point was that, if people want soft ****, they can get it from local cinema or Hollywood, and Bollywood finds few mainstream buyers outside specific (conservative) markets.

Bollywood earns significant revenue from overseas market these days n its a fact u can check any of the latest movies reviews if u wan't...

Bollywoods presence abroad has also increased considerabily not only in movies but in also reality shows like America Got talent, You can dance, etc. etc.

Bollywood is also making inroads in Africa n Latin America...

As far as soft **** is concerned than Hollywood is much better than Bollywood had that been the only criteria than Bollywood would have been out of market long back...

I ask u the same question again that if ''soft ****'' is the only criteria than why do Pakistani females like Bollywood so much, i mean even if the culture is the same then also how can Pakistanis n other Middle Eastern countries allow the mothers n sisters watch ''Soft ****'' movies in public theaters....

 

[Developereo]

As far as soft **** is concerned than Hollywood is much better than Bollywood had that been the only criteria than Bollywood would have been out of market long back...

Why does the regular **** industry exist around the world? American **** industry should have killed off all other **** around the world.

I ask u the same question again that if ''soft ****'' is the only criteria than why do Pakistani females like Bollywood so much, i mean even if the culture is the same then also how can Pakistanis n other Middle Eastern countries allow the mothers n sisters watch ''Soft ****'' movies in public theaters....

The Bollywood formula is simple: soft **** mixed with emotional melodrama (what some people call emotional ****). The **** transcends cultural boundaries, but the emotional melodrama is often tied to Indian cultural themes. For South Asian audiences, the women get attracted to the melodrama, whereas the men show up for the soft ****.

Once you go outside South Asia, then the local mainstream cinema can provide all the melodrama, so that aspect of Bollywood loses its draw. If the local cinema can also provide half-naked chicks, then there is no reason for mainstream audiences to watch Bollywood at all, and it gets relegated to a niche. If, however, local culture is conservative, then Bollywood thrives as a purveyor of borderline acceptable soft ****.

 

[Yogi]

@Developereo Bollywood dance n music is being taught n practiced in many countries nowadays, have look...

Peru

Russia soldiers singing Indian song

Russian Children dancing on Indian song

Eithopian Children singing Indian songs

Canada

You Can Dance

there r many more out there...

 

[ADAMANSKA]

People who don't even watch Bollywood movies are commenting. LOL. Just a small example, 3 Idiots was such a big success in China that its Chinese remake is under production. So retards here who are equating Hindi Film Industry to soft **** have a lot to catch up.

 

[Rusty]

Boy meets girls, and falls in love, boy wins over girl by singing a song and now they want to marry. They can't marry b/c evil father, uncle, fried chicken won't let them. Boy beats up 1000 guys with stick
In the end they get married or die.

There, I just described 99.999% of Bollywood movies
Now lets move on.

 

[Developereo]

Bollywood dance n music is being taught n practiced in many countries nowadays, have look...

Thanks for proving my point:

The only thing they know about Bollywood (from mainstream media clips) is the image of scantily (and brightly) clad women dancing suggestively.

 

[notsuperstitious]

The official spokespersons of Koreans - pakistanis are claiming they do not watch bollywood but that not only they, but also koreans reject it.

It takes but a spark to get that backside on fire.

 

[Rusty]

The official spokespersons of Koreans - pakistanis are claiming they do not watch bollywood but that not only they, but also koreans reject it.

It takes but a spark to get that backside on fire.

I'm sorry, did you spend 2 years of your life in Korea?
Because I sure did

The only time I ever saw Bollywood was in Indian restaurants.

 

[neehar]

The only people throwing a tantrum are you Indians. I can accept that Pakistani women would like Bollywood because of cultural similarities, but not these other countries.

Let's see some stats for (non-Indian expat) female audiences in Middle East, Africa, Russia, Latin America, etc.

Statistics, as in real numbers.

i thought u said bollywood shows only skin and nothing else....so now u say bollywood also shows culture????o.kkkkkkkkkkkkkk

 

[Rusty]

i thought u said bollywood shows only skin and nothing else....so now u say bollywood also shows culture????o.kkkkkkkkkkkkkk

you know exactly what he meant
Stop being pedantic.

 

[Developereo]

I'm sorry, did you spend 2 years of your life in Korea?
Because I sure did

The only time I ever saw Bollywood was in Indian restaurants.

Also, this is what Korean wrote:

The article is talking about shooting Bollywood movies in Korea using Korean studio and technology, not sell Bollywood movies in Korea.

Korea is one of few places on earth where the local movies have a larger market share than the Hollywood movies, so it's not possible for Bollywood films to move beyond the cult status. A completely different taste in movies.

 

[neehar]

you know exactly what he meant
Stop being pedantic.

oh plz......i know what he ment exactly........to trolllllllll...

 

[Manas]

Once you go outside South Asia, then the local mainstream cinema can provide all the melodrama, so that aspect of Bollywood loses its draw. If the local cinema can also provide half-naked chicks, then there is no reason for mainstream audiences to watch Bollywood at all, and it gets relegated to a niche. If, however, local culture is conservative, then Bollywood thrives as a purveyor of borderline acceptable soft ****.

U slimy hypocrite, here is ur local conservation culture and films...

 

[neehar]

I'm sorry, did you spend 2 years of your life in Korea?
Because I sure did

The only time I ever saw Bollywood was in Indian restaurants.

and the article says bollywoods planing to market in s.k ......not alredy a success there

Also, this is what Korean wrote:

also heres what pakistanis think of bollywood...
http://blogs.ft.com/beyond-brics/2012/01/25/pakistan-more-bollywood-please/#axzz2EXi3RXdc


Nothing like random musical numbers, overacting and scantily-clad-yet-somehow-still-chaste actors and actresses to bring two age-old enemies together.
How else to explain Pakistan’s growing status as a major market for India’s Bollywood films?
According to the Times of India, some experts say Pakistan is now one of Bollywood’s top five overseas markets and could soon rival the business done in Australia. Film executives told beyondbrics that Pakistan is making up more and more of their overseas revenue, while offering an extra market that has the added benefit of shared history and culture.
“As of now the top markets are North America, UK, the Middle East, Australia and then it’s Pakistan,” said Mahesh Ramanatha, COO of international distribution at Reliance Entertainment, which has released three of Bollywood’s most successful movies in Pakistan: 3 Idiots, Bodyguard and Don 2.
That Pakistan is one of Bollywood’s fastest growing markets outside of India seems hardly a surprise, but it was, until recently, off-limits. Although the two countries share countless cultural similarities, they’ve taken wildly divergent paths since 1947’s bloody Partition.
Indeed, so deep was the desire of Pakistan’s leaders to diverge from India that popular Hindi cinema was banned in 1965, after the Indo-Pakistani War.
As Anuj Chopra put it in Foreign Policy magazine last year:
Of course, Pakistanis, especially in the cities, never gave up on their love for Indian culture: They continued to smuggle VHS tapes of Indian films into the country, and they bought satellite dishes to watch Indian programs. More recently, cable operators began to sometimes broadcast Indian TV shows, concealing the logos so that the shows would look like local broadcasts and evade the authorities’ attention. Although Pakistani children couldn’t watch Bollywood movies in the cinema, they still read the Urdu versions of Indian gossip magazines like Stardust and followed Bollywood fashions as much as they were allowed.
Outside of the biggest blockbusters starring the industry’s biggest stars, in fact, the industry remains the realm of pirated material, one Mumbai-based industry analyst who did not wish to be named told beyondbrics.
“It’s risen fast but I think it’s still early days – it’s not a market you hear a lot about even among the [film] community yet,” he said. “With the exception of the [blockbuster] films, broadly I believe it’s still a very video-dominated market – so yes Bollywood is popular [in Pakistan] but a lot of it is traditionally pirated video.”
Ramanathan agreed. “This ban has resulted in piracy being quite rampant,” he said. “Basically, the demand was artificially suppressed [by the ban].”
Pakistan’s Bollywood ban was lifted in 2006, and since then, each year has brought bigger and better returns for the industry from its neighbour to the West.
In November 2007, the movie Goal opened on seven screens; by 2009, blockbuster film 3 Idiots opened on 24 screens, Ramanathan said. There are now 80 cinema halls in the country, around 30 of which show Bollywood films, he added – compared to 120 in the UK, 200 in the US and 55-to-60 in Australia.
In Pakistan, films tend to open on a modest amount of screens to a modest amount of money. For instance, the film Don 2, starring Bollywood superstar Shahrukh Khan, played on 38 screens and took in a record-breaking box office of around $421,000 on opening weekend last month.
By contrast, the film took in $13.4m during its opening weekend in India – in both cases, the figures are low because tickets average in price around $2-$3. A big opening weekend for such a film in the US or UK would be around $2m.
“[But] I think what’s very interesting is that the ticket price in Australia is $15-$18, [while] in Pakistan it’s around $2-$3 yet it figures in the top five – which means the number of admissions are way higher,” Amrita Pandey, VP of international distribution at UTV Motion Pictures, told beyondbrics. The company released Goal and plans to release all 12 of its 2012 films in Pakistan.
“So that is quite a telling fact that films are doing really well there,” she added.
Still, Bollywood’s entry into Pakistan hasn’t been wholly seen as a positive; as the FT reported, sceptics of the country’s granting of “Most Favoured Nation” status to India hold up the example of India’s Bollywood film industry, already swamping the Pakistani entertainment market, as a sign of things to come.