Without shred of doubt. West or east, north or south IK status looms large. He is best known Pakistani in the world. And even more importantly he invokes positive response. Meaning IK actually helps in bringing respect to Pakistan.
This positive image he engenders is global, from Russia to Japan to UK to USA. Pakistan has never had a better marketing 'prodct' then the Khan. Right now there has been deluge of vloggers from across the world heading to Pakistan and praising it. The catalyst for this is PMIK.