Justin Joseph
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Medical tourism market to reach Rs 44 billion mark in India by 2012
New Delhi : Despite the economic slowdown and safety concerns arising from the Mumbai terrorist attacks which resulted into the overall decline in foreign tourist arrivals (FTAs) to India at 5.16 million in 2009 from 5.36 million in 2008, the medical tourism market in the country is expected to reach Rs 44 billion mark with India enjoying a 25 per cent share in inbound medical tourism in Asia by 2012.
As per the FICCI-Evalueserve study the number of medical tourists in India is expected to reach one million by 2012, with country's share in the global medical tourism industry reaching 2.4 per cent.
The factors which continue to propel growth in the medical tourism segment are low-cost and vast range of healthcare facilities and availability of traditional therapies in the country.
It says that all medical procedures including hospitalisation and recovery costs are relatively low in India as compared to Europe and America. For example a heart bypass surgery costs 6,000 dollars in India, whereas the same costs up to 19,700 dollars in the US.
Moreover, patients covered by medical insurance in regions such as Europe and America have to wait a long time before they can undergo treatment in their country as compared to India.
Furthermore, state governments encourage international tourists by leveraging the traditional wellness systems of India. Various healthcare traditions practised in the country include Ayurveda, Siddha, Unani, homeopathy, naturopathy and yoga.
Ayurveda is quite popular in Kerala. The Kerala government has also participated in various tradeshows and expos to highlight the advantages of Ayurveda in health management.
Similarly, the governments of Andhra Pradesh and Uttar Pradesh have made attempts to promote spiritual tourism and yoga, respectively.
According to the data available in 2007, 450,000 inbound patients were treated in India.
Singapore and Malaysia are the countries competing with India in this segment, the study said.
The number of patient arrivals from the US, the UK and Europe has increased in India, apart from the usual inbound patients from neighbouring countries and West Asia.
However, the current market for Indian medical tourism is predominantly limited to patients from the West Asia and South Asian economies but there is an immense potential to cater to African patients as well.
It is estimated that Afro-Asians spend up to 20 billion dollars per annum on healthcare outside their countries.
The West Asia region is an important market for India's medical tourism industry.
Though the West is the traditional medical tourism destination for citizens in the West Asia, the trend saw change after the 2001 terror attacks in the US.
Moreover, campaigns such as Incredible India have changed the perceptions towards the country and helped in promoting it as a cost effective and reliable medical tourism destination.
Though, the marketing of medical value tourism is a relatively new concept in the country, India already has world-class hospitals and treatment centres. In 2009, there were over 3,000 hospitals and 7,26,000 registered practitioners in the country.
The study points out that Wellness tourism a sub-set of medical tourism, comprises Ayurveda treatment, spa therapy, yoga and meditation. A niche segment, it draws high-end inbound tourists.
Ayurveda draws medical tourists from countries like the US, Canada, South America, the UK, Germany, France, Sweden, the Netherlands and even countries like Saudi Arabia, Kuwait, the UAE, Oman, Jordan, Egypt, Australia, New Zealand, Malaysia, Singapore, Korea and Japan.
Visitors can choose between Ayurveda treatments or a combined package of Ayurveda, Yoga and meditation.
Kerala is the most popular wellness destination in India, but other states are also emerging in this segment.
There is a huge demand for wellness treatments, especially Ayurvedic and herbal Ayurveda, as the effects are long term and the treatments are safe. Panchakarma, detoxification, rejuvenation, stress management and weight loss programmes are most popular among inbound tourists.
Delhi, Mumbai, Tamil Nadu and Kerala lead the list of medical tourism destinations for medical tourism in India, the study said.
Medical tourism market to reach Rs 44 bln mark in India by 2012
New Delhi : Despite the economic slowdown and safety concerns arising from the Mumbai terrorist attacks which resulted into the overall decline in foreign tourist arrivals (FTAs) to India at 5.16 million in 2009 from 5.36 million in 2008, the medical tourism market in the country is expected to reach Rs 44 billion mark with India enjoying a 25 per cent share in inbound medical tourism in Asia by 2012.
As per the FICCI-Evalueserve study the number of medical tourists in India is expected to reach one million by 2012, with country's share in the global medical tourism industry reaching 2.4 per cent.
The factors which continue to propel growth in the medical tourism segment are low-cost and vast range of healthcare facilities and availability of traditional therapies in the country.
It says that all medical procedures including hospitalisation and recovery costs are relatively low in India as compared to Europe and America. For example a heart bypass surgery costs 6,000 dollars in India, whereas the same costs up to 19,700 dollars in the US.
Moreover, patients covered by medical insurance in regions such as Europe and America have to wait a long time before they can undergo treatment in their country as compared to India.
Furthermore, state governments encourage international tourists by leveraging the traditional wellness systems of India. Various healthcare traditions practised in the country include Ayurveda, Siddha, Unani, homeopathy, naturopathy and yoga.
Ayurveda is quite popular in Kerala. The Kerala government has also participated in various tradeshows and expos to highlight the advantages of Ayurveda in health management.
Similarly, the governments of Andhra Pradesh and Uttar Pradesh have made attempts to promote spiritual tourism and yoga, respectively.
According to the data available in 2007, 450,000 inbound patients were treated in India.
Singapore and Malaysia are the countries competing with India in this segment, the study said.
The number of patient arrivals from the US, the UK and Europe has increased in India, apart from the usual inbound patients from neighbouring countries and West Asia.
However, the current market for Indian medical tourism is predominantly limited to patients from the West Asia and South Asian economies but there is an immense potential to cater to African patients as well.
It is estimated that Afro-Asians spend up to 20 billion dollars per annum on healthcare outside their countries.
The West Asia region is an important market for India's medical tourism industry.
Though the West is the traditional medical tourism destination for citizens in the West Asia, the trend saw change after the 2001 terror attacks in the US.
Moreover, campaigns such as Incredible India have changed the perceptions towards the country and helped in promoting it as a cost effective and reliable medical tourism destination.
Though, the marketing of medical value tourism is a relatively new concept in the country, India already has world-class hospitals and treatment centres. In 2009, there were over 3,000 hospitals and 7,26,000 registered practitioners in the country.
The study points out that Wellness tourism a sub-set of medical tourism, comprises Ayurveda treatment, spa therapy, yoga and meditation. A niche segment, it draws high-end inbound tourists.
Ayurveda draws medical tourists from countries like the US, Canada, South America, the UK, Germany, France, Sweden, the Netherlands and even countries like Saudi Arabia, Kuwait, the UAE, Oman, Jordan, Egypt, Australia, New Zealand, Malaysia, Singapore, Korea and Japan.
Visitors can choose between Ayurveda treatments or a combined package of Ayurveda, Yoga and meditation.
Kerala is the most popular wellness destination in India, but other states are also emerging in this segment.
There is a huge demand for wellness treatments, especially Ayurvedic and herbal Ayurveda, as the effects are long term and the treatments are safe. Panchakarma, detoxification, rejuvenation, stress management and weight loss programmes are most popular among inbound tourists.
Delhi, Mumbai, Tamil Nadu and Kerala lead the list of medical tourism destinations for medical tourism in India, the study said.
Medical tourism market to reach Rs 44 bln mark in India by 2012