With lawn fever in the air, is Darzi Express on track to makes its mark?
KARACHI: Nothing frustrates me more than going to see my tailor. Our former love/hate relationship has lately become a hate/die relationship.
He almost never gets my clothes right on the first go, rarely delivers on time and it takes every ounce of my patience to explain what I want for each suit. It's a hassle and it's the last thing one needs after a long, hard day at work.
With Eid relatively close by, I'm already shuddering to think about how many times I'm going to have to go down to his dingy shop.
When I stumbled upon the Facebook page for Darzi Express, I was beyond ecstatic; I thought this was the answer to all my stitching woes. Right?
Well, not quite! Where it all started
Darzi Express is a home pick-up and delivery tailoring service — the first of its kind in the country.
"Growing up, my mother used to design clothes exclusively for a niche circle. We had thesekaarigars operating out of our house so I've always had access to the manpower," shares Muhammad Ahad, the brains behind Darzi Express.
Something all Pakistani girls can relate with. — Photo courtesy: Darzi Express official Facebook page
"Folks these days have their hands full. No one has the time or energy to make their way through Karachi's bustling traffic to go to their tailor, after they get done with a busy day at work or university. And we all know it's never one trip. Women almost always end up going back to get alterations done or with some complaint or the other," explains Ahad. Let's give it a shot
Here is how it works: you give their representative a call and tell them your address. They'll come to you wherever you are in the city, most probably the same day. You can send a sample outfit along so that they have your measurements.
You then receive a phone call, informing you that your order is being put into production and to iron out any other details.
48 hours later, you get your clothes. It's that simple.
what is a fashion that people need to understand..
fashion should be something which you invent, what ever you wear becomes fashion , that's a big deal