Deepak Perwani
Deepak Perwani brought out his line of cotton kurtas for men and the bejeweled digital prints and embroideries for women that are regulars at his store during the summer. Very retail-specific, it was right up Daraz’s alley.
These tulip shalwars should fly off the, um, website
What we really loved, though, was the designer’s innovation with white cotton lowers. The tulip shalwars, cigarette pants, culottes and palazzos are all up on the Daraz website, priced at an affordable Rs 1800. Absolute summer staples, we’re definitely buying!
Tena Durrani
Tena Durrani’s finale was spot-on, happily waltzing the balancing act between wearable day-wear and evening glam. On a bright, young palette, the designer paired short silk shirts with harem pants, fashioned shrugs and capes with breezy crepes and brought out some very vivacious palazzos.
Tena managed to remain wearable yet trend-led
Zara Shahjahan
This was chic day-wear in a summer palette of blue, green and white, playing with variations of the shalwar kameez.
This collection was very retail friendly
The ‘it’ tulip shalwar made an appearance; so did capris, cigarette pants, light summer wraps and flirty hemlines. Zara’s DFW line was a diversion from the quirky ethos of her high-street label Coco, placing greater focus on cool floral patterns.
Feeha Jamshed
‘Feejay’, following in the footsteps of her father ‘Teejay’, has always had a penchant for affordable mass-friendly fashion. This consideration has dominated her fashion week collections thus far and, to some extent, prevails at her flagship store in Karachi. For DFW, Feeha had to merely dive into her archives and tweak some of the designs to make them more economical.
Feeha was fashion-forward
Amir Adnan
The traditional kurta is Amir Adnan’s forte and he played it up very well with impeccable finishing and minor detailings like embroidery, patch-work and pleats. Also on the catwalk were light cotton shirts and rolled up chinos – very summery.
The scarf was unnecessary
What didn’t make sense was some of the styling, with models wearing scarves that reminded one of winter. With temperatures soaring high, it’s no wonder that just the apparel is up for retail on the Daraz website. The scarves were apparently just confused attempts at accessorizing.
Jeem by Hamza Bokhari
Hamza Bokhari’s line-up of evening-wear for DFW starts at prices of Rs 4500. This factor will probably draw in online sales. Over-designing, though, was the collection’s downfall.
Jeem aimed for drapey luxe.
Organza, net and the much-hackneyed pearl-on-pastels look was worked out on flowing ‘goddess’ dresses, capes and tunics. Hamza understands garment structure quite well. Had he toned down the embellishments, the collection could have been deemed fashion-forward rather than a faux pas.