Raheel Khan_1
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Pakistan inches forward on world business index - Newspaper - DAWN.COM
WASHINGTON: Pakistan has moved a step ahead on a list of valued nations brand, from 55th to 54th position.
An annual report on world’s most valuable nation brands for 2015 puts Pakistan’s brand value at $92 billion, improved from $72 billion in 2014.
The Brand Finance agency, which ranks various nations, also estimates Pakistan’s brand strength rating for 2015 as A, moving a step ahead of A minus in 2014.
Brand Finance is an international asset valuation consultancy, which advises major branded organisations on how to maximize their value.
The report also moves India up one position to become the world’s seventh most valued nation brand. India registered an increase of 32 per cent in its brand value, from $1,621bn in 2014 to $2,137bn in 2015.
The US remains on the top, moving from $19,261bn in 2014 to $19,703bn in 2015. It also received a AAA minus brand rating.
China remains second, although its brand value decreased slightly to $6,314bn in 2015 from $6,352bn in 2014, a devaluation of $6.3bn. China got AA minus brand rating.
Germany ranks third, Britain 4th, Japan fifth and France is sixth on the list. Germany, Britain and Japan receive AAA minus brand ratings while France gets AA.
Turkey, which retains the 19th position it received in 2014, is the only Muslim country on the list of 20 leading nation brands. Its brand value, however, is reduced by 1pc: from $751bn in 2014 to $668 bn in 2015.
Turkey also retains its A plus brand rating.
Saudi Arabia is the 23rd on the list, with a brand value of $506bn, up by 9pc from $463bn in 2014. It enjoys a AA brand rating.
Iran ranks 46ht with a brand value of $159bn in 2015 against $100bn in 2014. Iran’s brand rating is A minus.
With a 10pc increase in its brand value this year, Indonesia is the 21st. Its national brand value is estimated at $564bn, up 10pc from $511bn in 2014.
Both Russia and Ukraine saw their nation brands suffer heavy losses between 2013 and 2014.
This year is no different. Russia is down 31pc to $810bn and Ukraine 45pc to $44bn.
WASHINGTON: Pakistan has moved a step ahead on a list of valued nations brand, from 55th to 54th position.
An annual report on world’s most valuable nation brands for 2015 puts Pakistan’s brand value at $92 billion, improved from $72 billion in 2014.
The Brand Finance agency, which ranks various nations, also estimates Pakistan’s brand strength rating for 2015 as A, moving a step ahead of A minus in 2014.
Brand Finance is an international asset valuation consultancy, which advises major branded organisations on how to maximize their value.
The report also moves India up one position to become the world’s seventh most valued nation brand. India registered an increase of 32 per cent in its brand value, from $1,621bn in 2014 to $2,137bn in 2015.
The US remains on the top, moving from $19,261bn in 2014 to $19,703bn in 2015. It also received a AAA minus brand rating.
China remains second, although its brand value decreased slightly to $6,314bn in 2015 from $6,352bn in 2014, a devaluation of $6.3bn. China got AA minus brand rating.
Germany ranks third, Britain 4th, Japan fifth and France is sixth on the list. Germany, Britain and Japan receive AAA minus brand ratings while France gets AA.
Turkey, which retains the 19th position it received in 2014, is the only Muslim country on the list of 20 leading nation brands. Its brand value, however, is reduced by 1pc: from $751bn in 2014 to $668 bn in 2015.
Turkey also retains its A plus brand rating.
Saudi Arabia is the 23rd on the list, with a brand value of $506bn, up by 9pc from $463bn in 2014. It enjoys a AA brand rating.
Iran ranks 46ht with a brand value of $159bn in 2015 against $100bn in 2014. Iran’s brand rating is A minus.
With a 10pc increase in its brand value this year, Indonesia is the 21st. Its national brand value is estimated at $564bn, up 10pc from $511bn in 2014.
Both Russia and Ukraine saw their nation brands suffer heavy losses between 2013 and 2014.
This year is no different. Russia is down 31pc to $810bn and Ukraine 45pc to $44bn.
. But somehow she got on the top? Similarly, Imran Khan and his rich buddies have paid over billion ruppees to bash NS. But they have yet to prove a case. Their main "battle ground" is this forum, their own media channels like ARY and others.
