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Pakistan Car Sales (July-Oct 2015) and an analysis of the Automotive Industry
After the analysis on the US Car Sales (which is described and discussed in this thread (USA Car Sales Data - October 2015) along with some other developed markets) the folks at Management Punditz have come out with an analysis of the automotive industry in Pakistan (Detailed Article Link). Sharing a summary here.
Key Points
Top 10 Cars
Manufacturer Level Sales
A look at the top selling cars. (1 PKR= 0.63INR)
Toyota Corolla: Sold as 3 brands/variants
Suzuki Bolan
Suzuki Mehran
While the US and Europe models offered and Sales numbers made us go green with envy, this look at the other end of the spectrum is a reminder of how our car market has progressed and is continuing to progress over the last 15 years.
Sources:
-------------------------------------------------------------------------------------------------------
Article is from Team - BHP
Pakistan Car Sales (July-Oct 2015) and an analysis of the Automotive Industry - Team-BHP
@WAJsal @Slav Defence @Arsalan
After the analysis on the US Car Sales (which is described and discussed in this thread (USA Car Sales Data - October 2015) along with some other developed markets) the folks at Management Punditz have come out with an analysis of the automotive industry in Pakistan (Detailed Article Link). Sharing a summary here.
Key Points
- A lot of similarity with how the journey started. Suzuki signed a JV with the Pakistan Government in 1982 (Same as what they did in India with Maruti which was owned by the Government of India.
- Honda entered Pakistan through a JV in 1993. 2 years before India which happened in 1995 (as per this source)
- Toyota entered Pakistan in 1990 as Indus Motors. India entry was in 1997 with Kirloskar.
- The similarities end here. Over the past 10-15 years, the Indian market has caught the fancy of all the manufacturers while the Pakistan market is struggling with out dated products generations behind what the companies currently offer.
- Pakistan has a huge potential if government policies are favorable. It is world's 6 most populous country in the world (India stands second in this ranking and is almost 7 times the population of Pakistan).
- Pakistan's car sales is 1/20th that of India. Pakistan's monthly car sales currently stand at an average of 15000 units. Although the numbers are modest, the key fact is that this grew over 54% compared to last year.
- Reminder: India monthly sales is ~220,000 units. That is 15 times the Pakistan Sales. India population is ~7 times that of India.
Top 10 Cars
Manufacturer Level Sales
- As the charts show, the Pakistan market is carved among 3 players-Suzuki, Honda and Toyota. There are no major local manufacturers.
- Interestingly the Corolla is Pakistan's largest selling car with a monthly sale of 5000+ units.
- Hyundai seems to have no presence in Paksitan. Quite surprising considering that they are huge in India.
A look at the top selling cars. (1 PKR= 0.63INR)
Toyota Corolla: Sold as 3 brands/variants
- Corolla GLI 1.3 (63BHP/121NM/5 Speed Manual:4 Speed AT)PKR 16.25-18.25L
- Corolla Altis (90HP/154NM, 4 Speed AT, PKR 19.25L
- Corolla Altis Grande(103HP,173NM, 5 Speed Manual:CVT) PKR 20-23L.
- Only the top end Altis Grande gets one driver Airbag. No other variants get airbags. ABS is available.
- A high end vehicle. To compare, the entry level hatch costs around 600K. But feature list is poor.
Suzuki Bolan
- Pretty much the Omni Sold here
- Like the Omni, bare bones utility vehicle.
- 800cc,37HP/62NM
- Costs PKR 695,000 Onwards
Suzuki Mehran
- The discontinued Maruti 800 sold here
- 800cc, 30HP/59NM/4 Speed Manual.
- Costs PKR 625,000 Onwards.
While the US and Europe models offered and Sales numbers made us go green with envy, this look at the other end of the spectrum is a reminder of how our car market has progressed and is continuing to progress over the last 15 years.
Sources:
-------------------------------------------------------------------------------------------------------
Article is from Team - BHP
Pakistan Car Sales (July-Oct 2015) and an analysis of the Automotive Industry - Team-BHP
@WAJsal @Slav Defence @Arsalan