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HPM sets up JV motorcycle plant in Chittagong
To launch 6 types of 'low-priced' bikes in Feb
Published : Thursday, 13 December 2012
Financial Express :: Financial Newspaper of Bangladesh
Jasim Uddin Haroon
Pakistan's largest two-wheeler maker has installed an assembly plant in Chittagong in a bid to tap potential of the local booming automobile sector.
The Karachi-based HPM Auto Industries, the top player in Pakistan by market size, will formally launch its six types of motorcycles in next February, its Chief Operating Officer (COO) Muhammad Saleem Vohra told the FE in Dhaka Wednesday.
The plant, which is one of the largest and state-of-the-art facility factories in Bangladesh, will initially produce 3,000 units of motorbikes per month under its popular brand 'Power'.
"We'll increase the capacity in proportion with the market response," the HPM COO said.
He said it wants to grab market shares through price reduction. "We'll produce motorbikes by using localised technology, resulting in lower production cost."
"We've initially invested US$ 5.0 million, and it will reach $10 million within the next six months."
HPM production director Kasham Younus Pirani told the FE, "Our target is to use local parts along with the imported ones from our plants in Pakistan and China,"
He said 'Power' brand is pursuing localisation of sub-assemblies further. By the end of 2013, 'Power' will have a commanding position in Bangladesh, as its bikes ---- Ninja, Speed, Eagles, Cyclones, Rush and Miles - are very stylish and low-priced.
HPM sources hinted that prices of their each two-wheelers will be at least Tk 30,000 less than similar other automobiles in Bangladesh.
The company produces more than 230,00 units of motorcycles in its three plants in Pakistan. It also exports bikes to Singapore, Afghanistan and many African countries.
HPM has controlling stake in the joint venture (JV) with Chittagong-based Hasanpeer Group.
Its COO said: "Bangladesh market is booming, and our main aim is to grab the domestic market and then export."
The demand for two-wheelers across the country has been rising sharply in the recent years.
Bangladesh's annual demand for motorcycles is around 200,000 units. Uttara Motors, which assembles Bajaj products of India, is the market leader. It is followed by the state-owned Atlas that supplies Hero Honda in the local market. Runner Automobiles is the third largest player.
In September, Japan-based Honda Motor Co announced a joint venture in Bangladesh with Atlas to produce motorcycles.
To launch 6 types of 'low-priced' bikes in Feb
Published : Thursday, 13 December 2012
Financial Express :: Financial Newspaper of Bangladesh
Jasim Uddin Haroon
Pakistan's largest two-wheeler maker has installed an assembly plant in Chittagong in a bid to tap potential of the local booming automobile sector.
The Karachi-based HPM Auto Industries, the top player in Pakistan by market size, will formally launch its six types of motorcycles in next February, its Chief Operating Officer (COO) Muhammad Saleem Vohra told the FE in Dhaka Wednesday.
The plant, which is one of the largest and state-of-the-art facility factories in Bangladesh, will initially produce 3,000 units of motorbikes per month under its popular brand 'Power'.
"We'll increase the capacity in proportion with the market response," the HPM COO said.
He said it wants to grab market shares through price reduction. "We'll produce motorbikes by using localised technology, resulting in lower production cost."
"We've initially invested US$ 5.0 million, and it will reach $10 million within the next six months."
HPM production director Kasham Younus Pirani told the FE, "Our target is to use local parts along with the imported ones from our plants in Pakistan and China,"
He said 'Power' brand is pursuing localisation of sub-assemblies further. By the end of 2013, 'Power' will have a commanding position in Bangladesh, as its bikes ---- Ninja, Speed, Eagles, Cyclones, Rush and Miles - are very stylish and low-priced.
HPM sources hinted that prices of their each two-wheelers will be at least Tk 30,000 less than similar other automobiles in Bangladesh.
The company produces more than 230,00 units of motorcycles in its three plants in Pakistan. It also exports bikes to Singapore, Afghanistan and many African countries.
HPM has controlling stake in the joint venture (JV) with Chittagong-based Hasanpeer Group.
Its COO said: "Bangladesh market is booming, and our main aim is to grab the domestic market and then export."
The demand for two-wheelers across the country has been rising sharply in the recent years.
Bangladesh's annual demand for motorcycles is around 200,000 units. Uttara Motors, which assembles Bajaj products of India, is the market leader. It is followed by the state-owned Atlas that supplies Hero Honda in the local market. Runner Automobiles is the third largest player.
In September, Japan-based Honda Motor Co announced a joint venture in Bangladesh with Atlas to produce motorcycles.
