It is banned for muslims but nonmuslims are allowed to buy it, they have to get a card from the government. But its pretty much usless, every now and than the customs seizes a container(full of liqour) and showcases it to the media but it does not stops the inflow of alcohal. As long as their is a demand, the supply is going to be there. Alcohal is big business in Pakistan, i am talking about some serious $$$$ here. This company bringing in $40 million in revenues is nothing, people who are smuggling foriegn liquor in are making some serious $$$.
Ok, Own up !! How many Pakistanis here have ID's with the name Rajesh Kapoor !! I know I would have made one and sold bootlegged liqour at premium prices !! Business man, business !!