China is creating its own sci-fi franchise
As Chinese financing
flows into Hollywood movies, China’s own fast-growing film industry wants to try its hand at building a sci-fi franchise of its own.
Chinese film studios have
wrapped up production of
The Three-Body Problem, an adaptation of a popular sci-fi novel about an alien invasion that takes place during the Cultural Revolution. The three-part series that it’s the first part of has sold more than a million copies in China—unusually high popularity for the genre in China. In November 2014, the first book was translated into English and
published in the United States by Tor Books.
The film will be the first of a five-part series co-produced by Alibaba Pictures and Yoozoo pictures, both relatively new players in China’s film industry. Each feature is reported to have a budget of 200 million yuan (about US$32 million), and the first feature is to hit theaters in July 2016.
China’s consumers have an appetite for foreign and domestic films alike. Six out of the ten highest-grossing films in China were from Hollywood, while the remainder were produced at home.
[Note: Monster Hunt is now second highest, surpassing Transformers]
What China’s film industry lacks is a very specific type of franchise—series that have a large narrative universe, and that rely heavily on special effects. Hollywood studios love these franchises because audiences prefer to see them in the theater rather than at home (which helps curb piracy), and they also come
packed with intellectual property that’s easy to license out.
The Three-Body Problem marks an early Chinese attempt to follow this model.
China’s domestic film industry remains an important part of the nation’s entertainment industry as a whole. Box office receipts hit $4.82 billion in 2014, and that figure will likely exceed the US by 2017. And with a quota of only 34 foreign films that can show in theaters each year (expected to
increase by 10 movies in 2017 for art-house and Oscar-winners), Chinese movies have some advantage.
Moreover, the industry has plenty of room to grow—America has 20 movie screens per resident, while China has less than five.
The Chinese government also sees film production as a key part of its bid to improve its image abroad. It is spending hundreds of millions of dollars annually to
fund film production, and even offers tax breaks for malls that
build movie theaters on their premises. Producing high-quality movies is seen as a way to enforce a sense of cultural pride, both at home and in other countries.
Of course, there’s a bit of a catch creatively. Xi Jinping and SAPRFT, which oversees China’s entertainment industry, provide financial incentives and lip service to the film industry. But the government expects studios to produce films that play up Chinese culture. Judging by
comments from director Zhang Panpan, the
The Three-Body Problem will likely contain a whiff of the Chinese politics and history.
“I wish to present the book’s Chinese characteristics, especially our unique world views and life philosophies inherited from thousands of years of history,” the filmmaker told Xinhua.
While
The Three-Body Problem might please industry bigwigs and Chinese audiences, not everyone is so excited. After pictures of the shoot hit domestic Chinese media, fans of the book expressed distress at how corny the sets looked. Some expressed skepticism that China’s film industry could pull off a straight-faced sci-fi epic with the same skill as Hollywood.
“If the alien species looks like a cosplay version of Lilo and Stitch, I’m gonna go sue Disney,”
wrote one commenter on social media.
