Sad to see that protests against an illegal blockade of an oppressed people are "publicity" in your mind.
If you actually read the U.N. report on the incident, the blockade could only be considered illegal if the definition of "starvation" was stretched to include mere hunger. The instructions of the investigators were to declare the blockade illegal, and changing definitions was the only way to do it. It wouldn't hold up in any court, but it is enough to further unjustly inflame Muslims against Israel, isn't it?
The Israelis let off the Turks very easy in this incident. Probably too easy. Israel could still crack down on Turkey. That might endanger Turkey's democracy. So controlling the hot-heads is going to be up to Turkey's government.
Possible Israeli responses (even before the MM sets sail again) include:
1) Demanding reparations from Turkey for the cost of the Israeli operation to board the ships, and injuries sustained afterward;
2) Demanding a U.N. investigation behind Turkey's support of terror organizations;
3) Expelling the Turkish ambassador, declaring his return contingent upon an investigation into the terror organization which planned the assault on Israel's soldiers.
Any one of these responses could serve as an excuse for the Turkish military to intervene in the domestic government once more. And if military fails to do that, Israel could withhold weapons deliveries, military cooperation, or fund Kurdish human-rights groups. Making the war to suppress the Kurds more difficult could damage a Turkish general's career.
I think Ergodan is walking a tightrope. He is the one with something to prove, the one with skeletons he wishes to keep in the closet. We'll see what happens.